Filters are simple enough that your average gmail user can understand them. 
However, they fall short of the basic needs of the gmail power user.

Filters need the following features:

   1. Language reference for all syntax of the mail filtering/search 
   language
   2. Wildcard matching 
      - e.g. "from:*[email protected]" matches mail from 
      "[email protected]", "[email protected]", etc.
   3. Negate any filter operator 
   - e.g. "NOT from [email protected]"
   4. Operator for exact string matching, including case and punctuation, 
   excluding synonyms 
   - e.g. "[ERROR]" does not match "[failure]" or "ERROR" or "[Error]"
   5. Apply multiple labels based on the same filter
   6. Filter Cloning
   7. Ability to name and order filters
   - currently filters are ordered based on modification time
   8. Ability to organize filters in a tree so it's possible to apply a 
   filter only to messages that match another filter

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