As G Suite gains traction in the enterprise, G Suite’s Gmail and consumer
Gmail to more closely align
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Jun 23rd 2017, 16:00

Google’s G Suite business is gaining enormous traction among enterprise
users. G Suite usage has more than doubled in the past year among large
business customers. Today, there are more than 3 million paying companies
that use G Suite.

G Suite’s Gmail is already not used as input for ads personalization, and
Google has decided to follow suit later this year in our free consumer
Gmail service. Consumer Gmail content will not be used or scanned for any
ads personalization after this change. This decision brings Gmail ads in
line with how we personalize ads for other Google products. Ads shown are
based on users’ settings. Users can change those settings at any time,
including disabling ads personalization. G Suite will continue to be ad
free.

The value of Gmail is tremendous, both for G Suite users and for users of
our free consumer Gmail service. Gmail is the world’s preeminent email
provider with more than 1.2 billion users. No other email service protects
its users from spam, hacking, and phishing as successfully as Gmail. By
indicating possible email responses, Gmail features like Smart Reply make
emailing easier, faster and more efficient. Gmail add-ons will enable
features like payments and invoicing directly within Gmail, further
revolutionizing what can be accomplished in email.

G Suite customers and free consumer Gmail users can remain confident that
Google will keep privacy and security paramount as we continue to innovate.
As ever, users can control the information they share with Google at
myaccount.google.com.

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