A Mangalorean company of a Mr. Rasquinha had opened an aerated water company in 
Ucassaim, Goa, around 1930.In 1950 the company diversified into handloom 
materials in Ucassaim, near Punola, and their new factory was formally opened 
in May 1950 by Governor General Quintanilha Mendonça Dias. With this 
information members of the group may like time initiate researsh. John Menezes

Sent from Yahoo Mail on Android 
 
  On Fri, 15 Sep 2023 at 5:45 AM, Frederick 
Noronha<[email protected]> wrote:   
Documenting the Heritage Craft of Hand-Woven Kunbi Sarees in Goa:  Exploring 
Materials, Techniques, and Market Strategies
Social Sciences & Humanities Open
19 Pages Posted: 1 Aug 2023 Publication Status: Under Review

Neysa Vas

Vivekananda Global University

Twinkle Rastogi

Vivekananda Global University

Kalpana Munjal

Vivekananda Global University

Abstract

The Kunbi sari, a traditional handloom product, holds cultural significance in 
Goa. This study explores the current state of the craft, including the 
materials used, weaving process, and pricing. It is observed that contemporary 
Kunbi sarees have deviated from the traditional design, lacking the 
characteristic dobby border. Despite recent efforts to revive the craft, 
challenges persist. This paper emphasizes the need to explore new color 
combinations and incorporate design enhancements to attract consumers. 
Effective marketing strategies, both domestically and internationally, are also 
crucial for sustaining the craft's growth. Moreover, educating weavers about 
government schemes and policies is essential to provide the necessary support 
for their craft. The findings of this study highlight the importance of ongoing 
efforts to revitalize the Kunbi sari weaving craft and ensure its preservation 
for future generations.



Keywords: Kunbi sari, handloom, weaving process, design enhancement, cultural 
heritage, weaving traditions.

Suggested Citation:
Vas, Neysa and Rastogi, Twinkle and Munjal, Kalpana, Documenting the Heritage 
Craft of Hand-Woven Kunbi Sarees in Goa:  Exploring Materials, Techniques, and 
Market Strategies. Available at SSRN: https://ssrn.com/abstract=4522642 or 
http://dx.doi.org/10.2139/ssrn.4522642

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