On Thursday, August 04, 2011, Joseph Esposito wrote:

> 3.Green OA, on the other hand, stands on shaky economic ground.

Harnad, S. (2010) The Immediate Practical Implication of the Houghton Report: 
Provide Green Open Access Now. Prometheus, 28 (1). pp. 55-59.
http://eprints.ecs.soton.ac.uk/18514/

ABSTRACT: Among the many important implications of Houghton et al’s (2009) 
timely and illuminating JISC analysis of the costs and benefits of providing 
free online access (“Open Access,” OA) to peer-reviewed scholarly and 
scientific journal articles one stands out as particularly compelling: It would 
yield a forty-fold benefit/cost ratio if the world’s peer-reviewed research 
were all self-archived by its authors so as to make it OA. There are many 
assumptions and estimates underlying Houghton et al’s modelling and analyses, 
but they are for the most part very reasonable and even conservative. This 
makes their strongest practical implication particularly striking: The 40-fold 
benefit/cost ratio of providing Green OA is an order of magnitude greater than 
all the other potential combinations of alternatives to the status quo analyzed 
and compared by Houghton et al. This outcome is all the more significant in 
light of the fact that self-archiving already rests entirely in the hands of 
the research community (researchers, their institutions and their funders), 
whereas OA publishing depends on the publishing community. Perhaps most 
remarkable is the fact that this outcome emerged from studies that approached 
the problem primarily from the standpoint of the economics of publication 
rather than the economics of research.

Houghton, J.W., Rasmussen, B., Sheehan, P.J., Oppenheim, C., Morris, A., 
Creaser, C., Greenwood, H., Summers, M. and Gourlay, A. (2009). Economic 
Implications of Alternative Scholarly Publishing Models: Exploring the Costs 
and Benefits, London and Bristol: The Joint Information Systems Committee 
(JISC).
http://www.jisc.ac.uk/publications/reports/2009/economicpublishingmodelsfinalreport.as

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