On 1 December 2013 02:35, Stevan Harnad <amscifo...@gmail.com> wrote:

> Because thanks in part to Finch/RCUK's folly and profligacy, many (perhaps
> even most) of the subscription journals that UK authors publish in have
> lately and happily offered hybrid Gold to UK authors in the hope of cashing
> in on the UK's generous Fool's Gold hand-out. (And that's paid Fool's Gold,
> not Free Gold, which is not Fool's Gold but merely irrelevant.)
>

Which journals have started to offer hybrid Gold recently [as a response to
Finch/RCUK]? When you look at the likes of Elsevier, they started to
introduce 7 years ago, or Springer who started Open Choice 9 years ago.
They may have extended their programmes recently to cover more journals,
but the process has been in place for much longer than the RCUK policy has
been in discussion.

Not that cashing in makes much sense anyway, when
studies<http://www.nature.com/news/open-access-the-true-cost-of-science-publishing-1.12676>
put
the average subscription article revenue at $4,000 - $5,000, whereas APCs
are typically below $3,000 (and average closer to $1,000).

And before you say that subscription costs are rising despite hybrid
options, not only have the likes of Wellcome found that subscription rises
are being held back by increasing take up of open access options, there is
actually evidence of some subscription prices going DOWN because of the use
of open access options:

http://www.nature.com/press_releases/emboopen.html
http://static.springer.com/sgw/documents/1345327/application/pdf/Springer+Open+Choice_Journal+Price+Adjustments+2013.pdf

G
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