Ultimately you might be right. But I see OA as a process to get open access to 
our research results. It is even not clear what OA means in itself, nor whether 
the way to it has to follow a certain path, beyond producing results or content 
that is  literally free, unrestricted and open access to the content of the 
article (in the sense and standards of scientific publishing). What I hope 
though is that the business models will be sustainable enough, and a particular 
kind of OA is not done with a malicious intention (like Ford who the LA 
tramways system only to shut it down to sell their cars instead). 

What's more important is the commitment of the MfN to continue publish, and 
publish in OA. That means there will be enough financial resources to maintain 
their inhouse journals, send a signal to other similar institutions to follow 
suit (which they want to do not because of the journals but because the results 
are instantaneously distributed to Encyclopedia of Life, Species-ID, Plazi, 
GBIF, institutions that multiply the distribution effects). Another aspect is 
the commitment of Pensoft to innovate, to develop new ways of publishing 
scientific results, like the most recent creation of the Biodiversity Data 
Journal. http://biodiversitydatajournal.com/articles.php?id=995 

Even though the profit margin of Pensoft is not public, the prices to publish 
are and they are well below what Elsevier and others ask for a technically 
inferior product. Despite not being Cell or another high profile journal, 
>43,000 visits for an article about spiders shows a potential impact 
(http://tinyurl.com/pnozq7p ) , though not resulting necessarily in high impact 
factors. Taxonomy is notorious for having low impact factors, but very long 
shelf life of their publications - where else are publications from 1758 
regularly cited?!

I also think that publishing in taxonomy is different than the SMT publishers 
that make the big buck. Traditionally, we have an estimated 2000 journals where 
the discovery of new species is recorded, some of them are very small covering 
one taxon, are published in one of the big and not so big natural history 
museums, not even primarily to sell but to exchange with other museums. For all 
of us it is only an advantage if we have a publisher that is willing to tackle 
this market. It is the only way we finally might be able what is running and 
flying around out there. 

Interestingly enough it is Pensoft that pioneered together with Plazi (my 
institution) and NLM the development of TaxPub JATS, the first domain specific 
flavor of NLM's JATS used to archive biomedical journals at PubMed Central - 
taxonomists have been the first for once in the life sciences and medical world.

We have discussions with Pensoft about open source etc., but what for us counts 
more is the trust in Pensoft to work for the distribution of scientific results 
to the best of the scientist, and actually do deliver: the results are their 
increasing number of journals, a robust publishing environment, helping solving 
longstanding issues in our domain, like identifiers for scientific names, 
treatments etc, and actually deploy them in their journals. This is the only 
way to get over what seemed until very recently un insurmountable barrier.

Sorry for providing neither a black and white, no or yes answer

All the best

Donat

-----Ursprüngliche Nachricht-----
Von: [email protected] [mailto:[email protected]] Im Auftrag von 
Richard Poynder
Gesendet: Friday, December 20, 2013 3:35 PM
An: 'Global Open Access List (Successor of AmSci)'
Betreff: [GOAL] Re: new platinum open access

Thanks for posting this Donat,

I am curious as to how much the Museum für Naturkunde, Berlin is paying Pensoft 
to publish these journals, and I would think others on the list might be too. 
Unfortunately, when I asked Pensoft for the information I was told that it was 
confidential. Since the data would help other journals/organisations looking to 
pursue the so-called "platinum road" it seems a shame. Would you agree?

Richard Poynder



-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf Of 
Donat Agosti
Sent: 19 December 2013 09:35
To: Global Open Access List (Successor of AmSci)
Subject: [GOAL] new platinum open access

Below a success story for our (taxonomists) goal to not only provide open 
access but also create semantically enhanced journals based on Taxpub JATS.
In this case two old prestigious journals are now published this way.

Donat


 
http://www.eurekalert.org/pub_releases/2013-12/pp-tot121813.php




2 of the oldest German journals in Zoology go for 'platinum' open access 
Deutsche Entomologische Zeitschrift and Zoosystematics and Evolution join the 
family of Pensoft journals
                                

Enough has been written and said about "platinum" open access as a step beyond 
the "green" and "gold" open access models. However, comparatively little has 
been seen of its practical implementation. On 1 January 2014, two of the oldest 
German journals in Zoology - Deutsche Entomologische Zeitschrift and 
Zoosystematics and Evolution - make a step right into the future by joining the 
journal publishing platform of Pensoft Publishers and adopting "platinum" open 
access

For Pensoft, "platinum" open access means not just that the articles and all 
associated materials are free to download and that there are no author-side 
fees but even more so that novel approaches are used in the dissemination and 
reuse of published content. This publishing model includes:

    Free to read, reuse, revise, remix, redistribute
    Easy to discover and harvest by both humans and computers
    Content automatically harvested by aggregators
    Data and narrative integrated to the widest extent possible
    Community peer-review and rapid publication
    Easy and efficient communication with authors and reviewers
    No author-side fees

Deutsche Entomologische Zeitschrift and Zoosystematics and Evolution are titles 
of the Museum für Naturkunde, Berlin. Deutsche Entomologische Zeitschrift, 
founded in 1857 as Berliner Entomologische Zeitschrift, is one of the oldest 
entomological journals worldwide, and the oldest one in Germany. It publishes 
original research papers in English on the systematics, taxonomy, phylogeny, 
comparative morphology, and biogeography of insects. Having long been indexed 
by Thomson Reuters's Web of Science, now the journal will go on the route of 
innovation with Pensoft.

Zoosystematics and Evolution, formerly Mitteilungen aus dem Museum für 
Naturkunde in Berlin, Zoologische Reihe - is an international, peer-reviewed 
life science journal devoted to whole-organism biology, that also has a rich 
history behind itself (established in 1898). It publishes original research and 
review articles in the field of zoosystematics, evolution, morphology, 
development and biogeography at all taxonomic levels.




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