mBio has some what I consider to be a good model for explaining what they mean 
to include and exclude by using a CC noncommercial license - worth repeating 
below, this comes after the brief explanation of the license copied exactly 
from the CC website (another good practice);

Noncommercial reuse is defined as use that is not intended for or directed 
toward commercial advantage. This would include the following:

        • Content requested by an academic or educational institution
        • Content requested by a not-for-profit publisher if not for resale
        • Content requested for use by the government
        • Content requested for a thesis or coursepack
        • Author request to use his/her own material
Individuals seeking to obtain permission for commercial reuse of mBio journal 
content may do so through the Rightslink web-based permissions and commercial 
reprint system. To use Rightslink, on the mBio website search for the journal 
article containing the content which you would like to reuse and then click on 
the "Reprints and Permissions" link that appears on the journal table of 
contents or within the article content box.

If you have any questions about the permissions process, please direct your 
inquiry to journ...@asmusa.org.

Commercial reuse applies if the content being requested will be distributed for 
a fee or by an organization legally recognized as a commercial entity 
(demonstrated, for example, by payment of taxes, incorporation, or support by 
advertising/corporate sponsorship). This includes:

        • Commercial/for-profit publishers
        • Companies or organizations representing or interfacing with a 
for-profit pharmaceutical organization (e.g., content to be reused to promote 
or advertise a pharmaceutical product)
        • Medical device companies
        • PR/Advertising/Medical communications agency/Media

From: http://mbio.asm.org/site/misc/reprints.xhtml
On the other hand, this statement suggests a bit of confusion about the CC 
licenses and not having to seek permission: "Please contact the corresponding 
author to obtain permission for noncommercial reuse of mBio content." from: 
http://mbio.asm.org/site/misc/authors.xhtml

best,

-- 
Dr. Heather Morrison
Assistant Professor
École des sciences de l'information / School of Information Studies
University of Ottawa
http://www.sis.uottawa.ca/faculty/hmorrison.html
Sustaining the Knowledge Commons http://sustainingknowledgecommons.org/
heather.morri...@uottawa.ca



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