Owen
From: George Pinto <[EMAIL PROTECTED]>
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Subject: Goan entrepreneurship Date: Wed, 17 Sep 2003 15:43:13 -0700 (PDT)
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There is a need for greater Goan entrepreneurship (going into business for oneself), to be able to
control one's financial destiny and by extension, our life's goals and not be subject to the
machinations of the job market, corporate & political worlds. Economic independence can lead to
greater freedom (this is pithe statement but is true nonetheless).
I am forwarding a website below which provides a straightforward business plan. Any new venture
(or even an existing one) ought to take stock in some similar (though not exact) manner. So
whether one is starting a weekly newspaper or political party or cyber discussion group, it is
important to think through the various issues using such a plan.
Often I receive ideas on a number of fronts for various plans which are terribly weak because
people have not thought through all the issues. I hope Goan entrepreneurship will grow and
flourish - being one's own boss, setting the agenda in an ethical manner, and finally enjoying the
fruits of one's labors.
Regards, George
http://www.sequoiacap.com/process/stepthree_howtoformat.asp
How To Format A Plan
We like business plans that present a lot of information in as few words as possible. The topics
that interest us most are a description of the market the company plans to attack, an overview of
the company's initial product and planned products, a description of distribution channels, a
summary of the backgrounds of the management team, a five year summary of financial projections,
and a capitalization table. We are very skeptical about detailed financial projections beyond the
first 12-18 months of a company's operations and have a jaundiced view of reams of financial data.
We have found that the following format provides a good overview of a prospective investment. It
usually works best when limited to around 15-20 slides, either in overhead foils or driven from a
PC.
Business Company's business (description short enough to fit on a business card) Mission statement Products Product description Development schedule Differentiation Price point Market Trends Historic and projected sizes in dollars Product match to market definition Distribution Sales channels Partnerships Customers Competition Competitors Competitive advantages Team Background of management Board composition Financials Historic and projected P&L (first two years by quarters) Projected cash flow (first two years by quarters) Current balance sheet Projected head count by functional area (R&D, sales, marketing, G&A) Capitalization schedule Deal Amount raised Valuation asked Use of proceeds
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