The Clean Goa Initiative-began with a petition written by two Goans seeking to draw attention at the Central Government level to the waste management crisis in Goa and requesting intervention, beginning with a rational and responsible waste management strategy for IFFI in Panjim this year.

The initiative, which also calls for the State government to appoint an independent committee of qualified individuals to identify key problem areas and recommend cost-effective solutions for the State at large, has become a growing proactive people's movement, endorsed by numerous Goa-based NGOs and activists, hundreds of Goans and non-Goan residents of Goa, as well as by a number of film professionals and opinion makers from all over the country who consider Goa a national treasure and want to help.

In culmination of the endorsement campaign, there will be a public demonstration of support for the Clean Goa Initiative in Panjim on October 17, 2005. The demonstration will begin with a solidarity march at 5:30 pm from the Panjim Church square to the Mermaid Garden.

This campaign event is co-ordinated by Wendell Rodricks, Margaret Mascarenhas, and Ethel Da Costa, along with Goa-based activists and NGOs, in the public interest. It is managed by Think Geek Media and Productions. The theme is Goa Waste Management Issues and Solutions. Speakers at the Mermaid Garden will include Patricia Pinto, Sandesh Prabhudesai, Sanjit Rodrigues, Roland Martins, Wendell Rodricks, Sandeep Jacques, and others. Chief Minister, Pratapsingh Rane, has been invited to address the public on the issue. A brief Q and A with the press will follow.

Citizens and villagers from all over Goa who are concerned and want to be better informed about this issue are encouraged to participate. Those who attend are requested to bring their own food and beverages to the event and to take their garbage away when they leave.

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