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Zee Sports to spend Rs 70 million on marketing Indian football By ASHWIN PINTO Indiantelevision.com Team (17 October 2005 2:00 pm) MUMBAI: A month after acquiring the rights for India football from the All India Football Federation (AIFF), Zee Sports is going all out to promote the sport that it believes has in the past not been given the desired marketing thrust. The channel has earmarked Rs 70 million towards marketing the event in the first year, Zee Sports vice president marketing Gaurav Seth tells Indiantelevision.com. The campaign, which kicked off earlier this month, will last till May. Zee Sports is also exploring the option of a brand ambassador, says Seth. The person chosen could be from the world of Bollywood, Indian television or even football. He ruled out choosing a cricketer for the role. Zee Sports has also created a cheerleading team called the ZeeBras. Says Seth, "The point of the campaign is to asociate football with glamour. The sport needs a facelift in India. For this purpose we have created a cheerleading team called the ZeeBras. This squad of eight girls is being featured in our outdoor campaign and also in print ads." The print campaign kicks off today 17 October. -- Cheers, Gabe Menezes. London, England -------------------------------------------------------------------------- | 1st Young Goans International Essay contest 2005 | | | | Theme: WHAT CAN I DO FOR GOA | | More details at | | http://shire.symonds.net/pipermail/goanet/2005-October/034190.html | --------------------------------------------------------------------------
