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http://www.hindu.com/2005/11/22/stories/2005112204301300.htm

IFFI Panaji: where lines between art and commerce blur

Sudhish Kamath

Curtains will go up on Thursday to unveil a mix of Indian and world cinema

PANAJI: "What's a festival film," asks filmmaker Rahul Dholakia, when asked if 
his `Parzania,' set in the backdrop of the Gujarat riots, premiering here at 
the International Film Festival of India (IFFI) on November 26, was a synthesis 
of art and commerce cinema. "Today, even `Deewane Hue Paagal' is a festival 
film," he smiles.

That off-hand observation about the Akshay Kumar action-adventure about "many 
men chasing the same woman," as a festival representative described the film 
earlier in the press conference, sums up the essence of IFFI this year.

When actor Dev Anand inaugurates the festival on the evening of November 24 on 
the courtyard outside the INOX multiplex, accompanied by guest of honour Telugu 
superstar Chiranjeevi, Goa Chief Minister Pratapsinh Rane, former Union 
Minister for Information and Broadcasting Jaipal Reddy, and actresses Bipasha 
Basu and Tara playing the `thali' girls, the curtains will go up to unveil an 
intriguing mix of Indian and international cinema, starting with the Brazilian 
film `Olga' directed by Jayme Monjardim.

As Afzal Amanullah, Director of IFFI and Joint Secretary (Films), Ministry of 
Information and Broadcasting, explains the simple purpose of the festival: "It 
shows Indian cinema to outsiders. And lets Indians see world cinema."

Film Bazaar

Excited at finding prospective buyers for Indian films from Europe, Latin 
America, China, Africa and other non-traditional markets, Amanullah believes 
that the Film Bazaar, to be held during the festival, will get local producers 
contacts and potential investors in the future.

"Indian films have come of age," he says, optimistic of recent co-production 
agreements being finalised with the United Kingdom, Canada and China during the 
festival. "We also have delegates visiting from France, Italy and Germany. 
China is a big market for us. And, Rajnikant films sell like hot cakes and more 
than Japanese films in Japan. So there is a big market for Indian films around 
the world."

"Our filmmakers have been mixing the art and the commercial very well," the 
festival director justifies the mix of Indian films premiering at the festival: 
Prakash Jha's `Apharan,' Vishal Bhardwaj's `Blue Umbrella,' Aditya 
Bhattacharya's `Dubai Return,' Rahul Dholakia's `Parzania' and Mrunalini Patil 
Dayal's Marathi film `Manthan - Ek Amrut Pyala.'

While Mrunalini's film will be released all over Maharashtra on December 2, 
Rahul is yet to begin looking for distributors. "There is a need to identify 
the right kind of distributor for your film. There was a South Indian 
distributor who was offering a neat sum but he wanted to sensationalise the 
film by calling it `Godhra Express: When Gujarat Burns,' says the enraged 
filmmaker. "If I wanted to make money, I would have opened a dance bar. I make 
a film because I want to say something."

World cinema

Apart from 72 Indian films, including a seven-film retrospective on Hrishikesh 
Mukherjee to be inaugurated by Rajesh Khanna, tributes to Sunil Dutt and Gemini 
Ganesan, President's Gold Medal award winners from the past, P.K. Atre's 
`Shaamchi Aai' (Marathi, 1953) and Sohrab Modi's `Mirza Ghalib' (Hindi, 1954), 
a Panorama section of 21 features and 16 non-features and 12 mainstream films 
including `Black,' the festival will screen 116 other films from 32 countries.

Tributes and retrospectives on French actress Isabelle Huppert, filmmaker 
Ismail Merchant, Italian screenwriter, filmmaker and actress Lena Wertmuller 
too will be featured.

The competitive section of 14 films from 13 countries will be judged by a jury 
comprising Chilean filmmaker Miguel Littin, Austrian director Sabine 
Derflinger, filmmaker Saeed Mirza, Italian actor Faramarz Gharibian and French 
director Alain Corneau. 

See also: 
http://sudhishkamath.blogspot.com/2005/11/goa-journal-day-2.html

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Frederick Noronha         784 Near Convent, Sonarbhat SALIGAO GOA India
Freelance Journalist      TEL: +91-832-2409490 MOBILE: 9822122436
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