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Go Goa, and keep the faith AGKSPEAK A G Krishnamurthy / New Delhi November 25, 2005 A picture-perfect TVC on Goa looks good while a trip to Sabrimala turns miraculous. <Now, coming to the ad that I would like to talk about, it's the latest in the tourism category - the Go Goa TVC. So much has been said and written about Goa and its beauty that one wondered if it was possible to ever see the place in a fresh, new light at all. But the latest TVC for Goa seems to have effectively done that. The Go Goa ad made me want to revisit the place despite the fact that I'd visited it countless times before. A cheerful sequence of picture-postcard-perfect shots strung together with a light, bubbly jingle has managed to place this idyllic little spot right up there along with any international tourist destination. Jamaica, Aruba, Bahamas, Goa.see how nicely it fits into the same train of thought visually? I guess that proves the efficacy of the advertising - when you can take an old, familiar place and turn into an exotic destination. Familiarity, as they say, tends to breed contempt, and it's nice when ads like these come along, capture the magic of an old haunt, remind us why we fell in love with it in the first place, and proceed to effectively resell it back to us.> Amen!
