--- Philip Thomas <[EMAIL PROTECTED]> wrote: > > J. Zuzarte had this interesting article in today's > HERALD titled "Tourism choking a slow death". It emphasises > the prevalence of a very short term, rip-off perspective. I > wonder if this is fair or accurate. He blames it on a deep > rooted belief that "the tourism boom is all going to end very > soon". So the business policy is to make hay while the sun > shines. > Mario responds: > If that is, in fact, the business policy, which I doubt, it will become a self-fulfilling prophecy. > Goa's tourism boom is just beginning. The experience of other major tourist areas around the world shows that the only way for the boom to end would be the prevalence of rip-off attitudes and "making hay while the sun shines". > Tourists have many other alternatives, including further down the coast in Kerala, so they will not return to a place where they felt ripped-off. What is worse, they will spread the word and others will avoid a rip-off place as well. > The first principle of business is that it is not the first sale that matters, but the repeat sales over time, from old customers returning because they were pleased by their experience and from them telling their friends they were pleased. All of this disappears very quickly when they feel ripped off.
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