http://www.hindu.com/thehindu/holnus/006200603121212.htm

Low-cost airline gains 27 per cent market share
New Delhi, March 12 (UNI): Latest figures show that low-cost airlines now
command a market share of 27 per cent in domestic skies.

Passenger carriage figures with the Directorate General of Civil Aviation
(DGCA) indicate a combined share of Air Deccan, Kingfisher Airlines and
SpiceJet - the three start-ups - is nearly as much as the government-owned
Indian (earlier known as Indian Airlines).

While Indian ended the month of January with 25 per cent share of domestic
skies, arch rival and market leader Jet Airways controlled 34.7 per cent of
the market pie. Air Sahara continued to maintain its share of 11 per cent.

On the other hand, Air Deccan overtook Air Sahara to become the third
largest airline in India with a 13.3 per cent share of the air traveller
market while Kingfisher ended the month with a 7.6 per cent share and
SpiceJet took six per cent of the market.

The figures clearly show that low-cost airlines are rapidly growing the
market. While legacy airlines may have lost market share, they have not
witnessed any sizeable drop in passenger carriage.

For example, Jet Airways has lost market share but has gained significantly
in passenger carriage and improved its passenger load factor.

Industry experts say most of the market growth is from first-time
travellers.
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'Low cost airlines' may be a misnomer as Kingfisher is only 'lowER' cost vis
a vis  premium priced Jet. Maybe the reference is to 'new entrants' though
Air Deccan the real low fare, no frills, airline has been around since 2003.

The new entrants may be benefitting from Indian's grounded planes reportedly
due to a shortage of engine spares.


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