December 18, 2013 11:22 AM, Errol Pinto <wrote:
 
Catching up with old issues of The Economist in the Atacama desert.


http://www.economist.com/news/britain/21582254-indias-super-rich-elite-are-colonising-heart-former-british-empire-passage


Bagehot
A passage to Mayfair
India’s super-rich elite are colonising the heart of the former British empire
Jul 27th 2013 | From the print edition
IN THE days of the British Raj, the colonial government used to up sticks in 
May and flee the searing plains for the cooler hills. What passed for India’s 
high society, army officers, anthropologists and the odd touring aristocrat 
followed it, making Shimla, a rickety Himalayan hill town, one of the gayest 
spots of the British empire. It was a place of promenading, parties and 
extramarital affairs. It is a wonder the government still functioned.
These days India’s super-rich elite makes a similar migration, to London. From 
June to August, when the temperature in Delhi rarely drops below 35 degrees 
Celsius, wealthy Indians and their wives flock to the former imperial 
capital—especially to its most exclusive quarter, Mayfair. This is not entirely 
new: rich Indian nabobs and maharajas have shopped and owned houses in Mayfair 
for a century and more. But in recent years their numbers have swollen, by one 
estimate, to a seasonal migration of perhaps 3,000 rich Indians. Last year 
almost a quarter of the houses and flats that sold in Mayfair were bought—for 
up to £3,500 ($5,400) per square foot—by Indians, according to Peter Wetherell, 
an estate agent, making them the second biggest buyers after Britons. Russians 
and other Europeans, whose lust for prime London property is more often blamed 
for pushing up prices, were responsible for a similar proportion between them.
Early in the morning, St James’s Park resembles Lodi Gardens in Delhi or the 
Hanging Gardens in Mumbai, such is the procession of well-heeled Indians 
perambulating around it. They are overwatched from the Mall by the lavish 
quarters of a family of ex-India industrialists, the Hinduja brothers—bought 
from the queen and renovated at an estimated cost of £50m.
At the Buckingham Palace end of the park, a five-star hotel part-owned by Tata 
Sons, India’s biggest private-sector company, forms the headquarters of the 
Indian elite’s London season. On a recent afternoon Bagehot took tea in its 
courtyard with a senior Hindu nationalist politician and one of India’s 
national cricket selectors. The chief minister of the state of Assam, a member 
of India’s ruling Congress party, stopped by for a chat, flanked by a pair of 
mustachioed flunkies. They were succeeded by a pair of Bollywood A-listers, 
Ajay Devgan and Kareena Kapoor (who is also the daughter-in-law of India’s 
greatest cricket captain, the late Tiger Pataudi). Each member of this 
constellation—representing politics, cricket and Bollywood: the firmament of 
Indian celebrity—appeared unsurprised by the encounters. They are what India’s 
rich and powerful expect in London these days.
Indeed they come for more than the weather. Many see London property as a 
secure investment. All enjoy the capital’s world-beating choice of 
services—sometimes too much. An Indian entrepreneur of Bagehot’s acquaintance, 
who owns a flat just outside Mayfair, glumly confesses that he dreads hearing 
about his wife’s daily purchases: “I keep telling her, we’re not as rich as the 
others.” British public schools are also becoming popular with rich Indians—and 
likely to become more so, after Shahrukh Khan (the “King of Bollywood”) sent 
his son to board at Sevenoaks School in Kent.
A dim—sometimes very dim—sense of history makes such British luxuries all the 
more enticing. A very rich Indian with a London abode says it makes him mad to 
see so many fine Victorian monuments built with the stolen wealth of India 
(“but what about all the millions he’s stolen?” another Indian migrant 
harrumphs). Yet like the Britons who once flocked to Shimla, India’s elite come 
to London mainly for the self-validating glory of their own company.
To be part of the London scene is a mark of distinction. It can also provide 
for excellent networking. Rich Indians from different realms and cities are 
often likelier to cross each other’s paths in London than in Delhi or Mumbai. 
For those seeking to curry favour with them, being in a foreign city (albeit 
one substantially owned by Indians) can also provide good opportunities to do 
so. Even Indian billionaires are said to be shocked by the cost of London taxis 
and correspondingly grateful to the man who sends them a car. Mostly, however, 
the Indians in London hang out with the same crowd as they do back home—and in 
much the same supercharged atmosphere of “frivolity, gossip and intrigue” that 
Rudyard Kipling once noted in Shimla.
An unserious business
Yet there is a troubling flip-side to the historical comparison. The British in 
Shimla shut themselves off from India—even banning some Indians from the 
hill-station’s main promenade. London’s super-rich Indians cannot go to such 
lengths. Yet their contact with British society is minimal. Surprisingly few 
socialise with British or other non-Indian tycoons or even, unless the India 
cricket team is in town, attend the traditional events of the London summer: 
the Lord’s Test match, Wimbledon, the Henley regatta. Despite a push by the 
coalition government to strengthen business ties with India, their contact with 
the British economy also rarely extends beyond the services they use.
In recent years Britain has seen a handful of big investments by Indian 
companies, including Tata Motors’ dazzlingly successful purchase of Jaguar Land 
Rover in 2008. Yet Britain’s trade with India remains pitiful; India imports 
more from 20 other countries. The usual explanation is that Britain’s 
competitive advantage is in high-end financial and legal services, which India 
hardly imports, in deference to its cosseted local providers. Nonetheless, this 
is a worryingly poor record for two countries with a common history, language 
and legal system—which looks even worse when you consider how many Indian 
tycoons keep houses in London. Why do they not see more business opportunity in 
Britain? Like the imperial rulers of India, their affection for their adopted 
country is less emotional than transactional, and perhaps easily erased.
Economist.com/blogs/bagehot
From the print edition: Britain

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