Indiacom seminar on, “Business Development with Effective Digital Marketing” gets good response.
The seminar, “Business Development with Effective Digital Marketing” was organized by Indiacom on 23rd Jan 2013, for the benefit of Goa business community and students. The seminar was conducted by Dr. Madanmohan Rao, an IIT alumnus, who also holds a Doctorate in Communication from the University of Massachusetts. Mr. Narayan Bandekar, President, Goa Chamber of Commerce & Industry inaugurated the seminar. Mr. P. K. Mukherjee, Executive Director, Sesa Sterlite Ltd spoke on the occasion as a Guest of Honour. Dr. Madanmohan Rao, editor of the book 'NetChakra,' made a lucid presentation on the various aspects of Digital Media with specific reference to Mobile, Social and Local Search. He highlighted key aspects of information sharing and cost effective promotion through digital media. Dr. Rao, introduced the businesses to the 8 C’s of effective digital promotion viz. Connectivity, Content, Community, Culture, Capacity, Co-operation, Commerce and Capital. He also talked about the interplay of So-Lo-Mo i.e. the intersection of social media, mobile devices and importance of location based services in digital media promotion. He shared insights about the brand components, effective digital design elements and the metrics for assessing impacts of digital media. He brought to the fore the ‘Digital Content Pyramid’ which virtually includes inputs necessary for effective digital presence for any business. Mr.Srinivasa Rao Managing Director of Indiacom, an Authorised Agency of Google Business Photos presented live demo of the recently introduced unique service from Google “360 degree panoramic walkthrough view of businesses -Google Business Photos”. He explained the process of ensuring proper mapping of a Business on Google Maps and advantages of listing on Google Plus.. Indiacom Limited, formerly known as Sesa Seat Information Systems Limited, is recognized for its pioneering efforts in Print and Online Yellow Pages and other information services. The company has been in this domain for last 25 years. It is one of the major facilitators helping SMBs to have their presence on digital media and increase their business through a proper mix of online and offline media platforms. It has hosted the validated information of businesses and services on its web site www.indiacom.com and has recently launched Mobile Apps under the brand name TellMe. Indiacom will be offering the Google Business Photo services to commercial establishments in Goa and help them to improve their footfalls. ################################################################################### Source: Indiacom Limited, Hermes Heritage, Commercial Complex, Shastrinagar, Nagar Road, Pune-411006 Media contact information: Ms. Avita Mob. 08554980852 Email: [email protected] -- FN Phone +91-832-2409490 Mobile +91-9822122436 Blog: http://goabooks.wordpress.com
