It is important to understand what blind prejudice is. For example, if one 
believes that one group of human beings such as Indians or non-Christians are 
morally as good or bad as another group such as Europeans or Christians, 
respectively, then one is not prejudiced. It is only when one believes that one 
group is better or worse than another group that the specter of prejudice 
raises its ugly head. 

Even those who understand fully what prejudice is, do not recognize it in 
themselves. The latter is most likely as true of many of you as it is of me. In 
modern times the prejudice that we encounter is primarily of an implicit rather 
than explicit nature. The world's foremost experts on the psychology of 
prejudice are Mahzarin Banaji, a Harvard University professor of Indian origin 
and Anthony Greenwald, professor at the University of Washington at Seattle. 
Together they have written a book called "Blindspot, Hidden biases of good 
people", which is worth a read. Here is a nice article on the topic of implicit 
prejudice in Scientific American: 
http://www.scientificamerican.com/article/the-implicit-prejudice/?print=true

Cheers,

Santosh

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