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(Siddharth Varadarajan is a Senior Fellow at the Centre for Public Affairs and
Critical Theory, Shiv Nadar University)As Arvind Kejriwal's campaign in Delhi
surges ahead, it is hard to miss the desperation and panic that has taken hold
of the Bharatiya Janata Party and its national leadership.
The party's local leaders - many of whom resent the manner in which the high
command imposed Kiran Bedi as their Chief Ministerial candidate - may have
reconciled themselves to defeat, or at best a slender victory margin, but
Narendra Modi and Amit Shah, who realize the stakes involved, are making every
effort to stop the Aam Aadmi Party from winning. So far, however, their '3M
strategy' of throwing Modi, Money and Mud into the fray has not had the desired
effect. Despite the crores spent on saturation advertising, the campaign
rallies addressed by the PM and his 'hawala at midnight' allegation against
AAP, Kejriwal's party is comfortably ahead in virtually all opinion polls.
How did the BJP's script go so terribly wrong? After all, it won the largest
number of seats in Delhi December 2013 and all seven Lok Sabha seats last May.
Given the prestige and popularity enjoyed by Modi, this election was meant to
be a cakewalk. Especially since the AAP had the handicap of Kejriwal's
ill-advised decision to resign from the Chief Minister's post after 49 days in
office, which coloured the public's perception of the party and its ability to
govern.
If the BJP finds itself fighting with its back to the wall, it has only itself
to blame.The first mistake Modi and Shah made was to delay the holding of
assembly elections. Even though it was clear that a government could not be
formed without engineering defections from the AAP and Congress, the BJP used
its influence over the Lieutenant Governor to string out the process. What the
BJP hoped to gain is not clear, but the delay clearly helped the AAP
re-establish itself as a fighting force. Fuelled by its victories in Haryana,
Maharashtra and Jharkhand, the BJP then made its second mistake: to avoid
declaring a strong Chief Ministerial candidate and rely instead on the 'Modi
wave' to see it through. Though this strategy did not work so well in
Maharashtra, where the party failed to win a majority, or Jharkhand, where an
expensive alliance with the All-Jharkhand Students Union was needed, the
Haryana result emboldened the BJP to play the Modi card to the hilt in Delhi.
Where earlier the party had a strong and credible de facto CM candidate like
Harsh Vardhan, voters this time around were encouraged to back a faceless
campaign and trust in the magic of the 'Modi sarkar'. When this strategy came a
cropper - the very first rally addressed by Modi turned out to be a flop - the
BJP brass changed tack and decided to project a credible local face to counter
the appeal of Kejriwal. The selection of Kiran Bedi seemed at first to be a
masterstroke. But as the former police officer hit the election trail, it
became apparent that her attractiveness did not extend beyond the party's
traditional middle class vote bank. Indeed, the goofiness of some of her
pronouncements has alienated even middle class supporters, while her
imperiousness has rubbed party cadres and local leaders the wrong way. The BJP
has tried to correct this third mistake by committing a fourth - getting Modi
and senior party leaders to make personalized attacks on Kejriwal and to accuse
the Aam Aadmi Party of money laundering and hawala. The allegations might have
had credibility if the BJP did not itself take more than 60 per cent of its
declared contributions in cash without providing any details about the donors.
In the absence of any attempt by the Enforcement Directorate, the Income Tax
authorities or the Directorate of Revenue Intelligence to probe the shell
companies that are supposed to have donated Rs. 2 crore to the AAP last April,
many in Delhi will likely treat the allegations as a desperate smear campaign.
The Modi card may also now be facing diminishing returns, as voters tire of
seeing the Prime Minister's face at every street corner and in every newspaper,
and of hearing his voice on the radio.
The election in Delhi is significant because it represents a pure political
contest between the BJP and a rival that is strong and not discredited by
corruption, or hobbled by anti-incumbency. If the BJP loses, the result will
provide proof of concept for a model of politics that could also emerge
elsewhere in India. Modi has so far remained unvanquished, winning every
election battle he has led since 2002. Losing Indraprastha will destroy the
aura of invincibility that has stood him so well for 12 years.
Even if Modi manages to win Delhi for the BJP, the fact that he had to fight so
hard ought to make him stop and think about what he is doing wrong. The
campaign by the Sangh Parivar against a family-oriented film with a strong
positive message like PK, or the communal statements of Sangh activists and
leaders, is not something that attracts young voters with aspirations for a
better life. Yet the Prime Minister has kept quiet, reinforcing the belief that
he backs their divisive agenda. His failure to actually do things on the ground
for the poor has also reinforced the perception that the BJP is a party of the
rich and elite. If Modi does not fix these two problems quickly, his political
ride is likely to be uphill from here on.Disclaimer: The opinions expressed
within this article are the personal opinions of the author. NDTV is not
responsible for the accuracy, completeness, suitability, or validity of any
information on this article. All information is provided on an as-is basis. The
information, facts or opinions appearing in the article do not reflect the
views of NDTV and NDTV does not assume any responsibility or liability for the
same.Story First Published: February 04, 2015 13:12 IST
