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http://www.ndtv.com/opinion/general-amit-shahs-black-tuesday-739923?pfrom=home-topstories
(Kumar Ketkar is a senior journalist, political commentator, globe trotter and 
author. He has covered all Indian elections since 1971 and significant 
international events. He is a frequent participant on TV debates.)

Till, February 10, most of the print media published stories with headlines 
declaring a neck-and-neck fight in Delhi. The elite English TV channels also 
echoed that line, forecasting a "photo finish" or predicting that the BJP would 
score between 38 and 41 of a possible 70 seats.

Even the bookies (safe to assume these were Gujarati satta operators) said a 
day before results were counted that after "carefully studying" the opinion 
polls, they believed the BJP had "recovered immensely."

Over 100 MPs, nearly 2000 so-called foot-soldiers of the RSS, and all the 
shakhas outfits were mobilized. All the seven BJP MPs and all BJP corporators 
were summoned to join the "Hate Jihad" like the army issues orders to ex-Army 
men at the time of war. The "embedded" media men and women understood the 
"hukum" from the chieftain Amit Shah and began to circulate stories that there 
would be a last-minute swing, and there would be a surge in voting after 3 pm 
and all those votes would go the BJP because of the fantastic but invisible 
networking by the Sangh Parivar cadres.

Each member of the Modi Brigade, some of them even flown in from US, was given 
booth-wise responsibilities. Social media, which was the main vehicle of the 
Sangh Parivar in the Lok Sabha election, was re-orchestrated by the Sangh 
Aparatchiks, as they had realized that it was dominated by AAP volunteers. 
U.S.-trained management experts who had choreographed the Tea Party campaign 
and Romney propaganda machine in America in 2012 were positioned to coordinate 
the Delhi cyberspace.

The print media was flooded with full page color advertisements. Almost every 
hundred yards, there was a huge hoarding with the image of the messiah Modi. A 
quick visual estimate of the cost of campaign suggests no corners were cut. All 
the moralists who had written columns after columns about paid news and had 
rushed to the Election Commission earlier were quiet over this obscene 
expenditure which included buying a substantial section of the media.

Indian diplomats from nearly 120 countries were specially invited to Delhi, 
presuming glorious victory in the election, so they could go back to their 
missions abroad, impressed and inspired by the miracle called Modi. But like in 
Stalingrad in 1941-42, every household joined the electoral war to defeat 
Modi-Shah's Panzer divisions.

Even the "Best and the Brightest" in the media were awestruck by the 
Blitzkrieg. Their faith in the BJP's organizational capacity, their trust in 
the grand strategy of Amit Shah who was on a winning spree for the past nine 
months, their confidence in the so-called Modi Magic was so much that they had 
announced victory much before the morning of their Black Tuesday, when the 
leads started pouring in and getting flashed on the TV screens, resulting in an 
eerie silence in their intellectual and corporate drawing rooms.

The celebrated columnist Surjit Bhalla, as my keen media watcher friend noted, 
put the AAP victory down to social disharmony - last month though (on Jan 24) 
he had written a profound analytical piece saying that a loss for BJP was 
impossible. AAP was not going to win more than 21 seats. Did social disharmony 
really set in over the last two weeks? Tavleen Singh purred that nothing much 
has really changed. Astonishing, no? What happened to the huge aspirational 
class, and the vast upwardly mobile urban community which Shekhar Gupta used to 
see in the BJP victory? The middle and higher middle class joined the ranks of 
the jhuggi jhopri walas to throw out the invading saffron armies. Their simple 
aspiration was to call the Modi bluff. And they did. Chetan Bhagat was eloquent 
in his post-facto wisdom.

Then there emerged the theory that Shah, the great strategist, had planned the 
defeat all along in a systematic manner. Some referred to a news article in the 
Gulf News in January in which it was stated that the tacticians had worked out 
a plan to lose election. But it was clear to anyone who followed that thread, 
that it was actually a planned camouflage for an excuse, in case the election 
is lost. So if the BJP wins, it would be because of the magnificent war 
strategy and if it loses, it was part of the game plan!

This was a loss, pure and simple. The General and strategy failed. Let it rest 
at that.

Disclaimer: The opinions expressed within this article are the personal 
opinions of the author. NDTV is not responsible for the accuracy, completeness, 
suitability, or validity of any information on this article. All information is 
provided on an as-is basis. The information, facts or opinions appearing in the 
article do not reflect the views of NDTV and NDTV does not assume any 
responsibility or liability for the same.Story First Published: February 16, 
2015 12:42 IST



                                          

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