Labored explanation Heraldo has gone hammer and tongs and a labored explanation about their policy after the video clip is gone viral, about oblique, favourable support to casinos. It is true that Herald was once upon a time was considered as pulse or voice of the people. There is no doubt and readers believed so for taking up various issues close to the heart of the people. Hence it enjoyed tremendous support from readers and advertisers .This perception is under scrutiny and fast changing, since readers are changing unqualified allegiance, Is there one version for public consumption on posturing and another secret understanding that undermines implicit trust of readers?. Of late Heraldo has used selectively and purposely the Editors scissors to curb dissent and criticism and be on right side of the buttered bread, Everybody knows the value of financial support of Govt. by way of advertisement and that is real economics of survival at large and readers, subscribers, advertisers, however large come secondary
An individual of the establishment is promoting a personal strategy to support the Govt. on casinos and going soft or willing to publish surrogate reports in favour . Heraldo at best is only distancing itself, knowing the immense damage that it has caused to its credibility and trust and concentrating on its sacred policy towards causes dear to the hearts of the people. It is not clear as to what serious action is contemplated against such an individual, if any and immediately that it means business Action short of what it demands will be perceived as complicity with an tacit understanding. The emphasis is on past stand of the paper, which does not hold at present times and that is clear to readers. Only condemnation , distancing , and elaborate labored explanation on clarification will not suffice .Stressing on awoed policies of the past, which earned faith and trust of readers is no measure to hold the readers implicit trust The only way the readers can believe is when perceptible, decisive action is taken against and individual bringing disrepute to the paper without tacit approval overtly or covertly of management to prove that his action is beyond brief and intolerable Nelson Lopes Chinchinim
