A common way in America to "Have Fun - Make Money - Promote a cause" is to have 
a "Madness Dinner" event  / competition / festival - of a specialty meal like 
Meat Balls, Chicken Riggies, Chicken Chilli, Pizza, etc..  And there are 
festivals celebrating and highlighting spices like garlic, ginger and chilies, 
etc., and fruits like apple, strawberry,  etc..
Here was a recent competition event held in our town.  The categories of prize 
winners:
Most Creative DishJust like Grandma'sBest presentedFavorite OriginalJudge's 
choice: first and runner-upPeoples' Choice: first and runner-upEating contest - 
who can eat the dish the fastest.

Similar contests are held for wines, beer and other drinks.  
The contestant groups are restaurant / chefs / pros; and homemade cooking.  The 
consumers are of course the locals and tourists who buy a ticket.
Plan now.  Summer and holiday season is coming up fast.  The secret to a 
successful festival are many volunteers who can donate time, talent and 
enthusiasm. 
Regards, GL

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