Aloha, ... is a typical 'branded good', the value of which is mainled constituted by its name. The product itself I find indifferent and will take (almost) any IMFL Gin in preference to it. Here in Italy I consume Tancqueray, also a brand, but less pretentious than B.S. (what's in a name ...). It costs actually (slightly) less, another demonstration of the power of the brand.
And since Gin goes with Tonic, another note on that: my advice is to choose it carefully, and probably decide against established brands, like Schweppes. Test the taste and go for a Tonic with less sugar! In NL I corresponded with the makers of 'London Tonic' who explained me that their low price, half of that of 'reputed' brands, was due to (i) no publicity (ii) less sugar. In Italy the best choice is the Coop tonic: 30% less sugar and costs only €0,33c for half a litre. Fewer Tree and other fancy makes? (at around € 1,50 for ... 18cl) A total waste of money - and of taste. Cheers indeed! p+2D!
