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I tend to agree with Selma's perspective that money alone is not the solution.
More important than money is ideas, the creation and communication of a story
that is relevant to the needs of the audience which Goa would like to attract.
This forum could serve as an ideal 'think tank' to gather information and
thoughts
from around the world.
I came across this unique 'edutainment' (perhaps there is konklish term for
this
hybrid but I am not going to try it) story today, which could perhaps inspire
different types of applications in Goa or anywhere in the world:
TOKYO (BRANDFlash) -- Kidzania, a theme park offering intense brand engagement
with
young children, is a new twist on branded entertainment. It charges a $30
admission
fee to allow children to "work" in one of 70 different kinds of jobs for a day.
Young customers are outfitted in uniforms, hats or helmets as they take up
their
places in child-sized brand venues ranging from a Coca-Cola bottling plant and
a
Mo's Gourmet Hamburgers restaurant to a Johnson & Johnson hospital ward and a
Mitsubishi auto world. Admission is now sold out months in advance and
marketers are
fighting to become part of this branding bonanza.
In the same time frame that Goa has had to develop
tourism, I have seen deserts and fishing villages
without any touristic advantage, transform themselves
into world class tourist and sporting destinations.
This idea that money is all it takes to make a
destination is facile. It takes vision and leadership,
qualities Goans are well advised to beg, borrow or
steal.
selma
