On 25/02/2008, Lionel Messias <[EMAIL PROTECTED]> wrote: > February 25, 2008 > Eye Spy > Lionel Messias > > > > Which, advertising or, promoting itself?
> > Air strike > > > > Statutory Warning: Reading this could be injurious to your health. > > > > In 2004 the department paid Rs4,00,00,000 to advertise on BBC, Rs5,00,00,000 > between Sept-Nov 2005, Rs1,51,52,400 between Nov-Dec 2006, Rs1,19,11,358 in > March 2007 and Rs2,98,96,491 between Aug-Oct 2007. A total of Rs14,69,60,240 > for god knows what purpose because the BBC is not exactly everybody's first > choice even in the UK where there are currently 835 radio stations, 512 > television channels, 1,596 newspapers, and 1,931 magazines, if my Google > search was accurate. The BBC itself has BBC One, BBC Two, BBC Three, BBC > Four, CBBC, CBeebies, BBC News 24 and BBC Parliament and the channel on > which the department advertises is its external service, probably hardly > viewed in the UK! There is also ITV, Channel 3, Channel 4, Channel 5 and > Sky. It paid Ten Sports Rs2,42,44,000 to advertise in February 2006 alone > and Rs2,63,76,394 to advertise on Euronews between Jan-March 2007. Did the > department investigate the options before it? Yes, it says, but the evidence > is to the contrary because Euronews hardly has viewers in England and cannot > compete across Europe with local channels who rightly have a regional bias. > And why advertise on Indian channels? By the way, if it somehow escaped your > attention, the figures are in crores. RESPONSE: The BBC is funded by taxation levied on every household, through the issue of a licence. O.A.Ps above 70 are exempted. To my knowledge the BBC does not do advertising. -- DEV BOREM KORUM. Gabe Menezes. London, England
