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                  2008 International Goan Convention
                            Toronto, Canada

         Early Bird Discount Registration closes March 31, 2008

                    http://www.2008goanconvention.com
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MONDAY MUSE (17 March 2008)

ANALOGY

My favourite speaker, Dr Oscar Rebello was speaking at a public meeting about 
the land grab taking place in Goa and the complicity and connivance of the 
Government in aiding the illegalities… He could have rattled off facts and 
figures to buttress his argument. However, he once again exhibited his genius 
in connecting his communication with his heterogeneous audience. He spoke thus…

Consider the case of our lovely mother who is a nice human being. She is caring 
and has done only good to others. Now consider our father who is an aggressor 
against our mother. He abuses her and worse, snatches her jewellery and 
household things and gives them to another woman. What should we, as children, 
do to our father who is brutalising our mother? The audience roared to say 
“teach him a lesson”…

Oscar immediately made his analogy… Our lovely mother is our motherland, Goa. 
Our father is the Government that rules us. The other woman is money bags out 
to circumvent the law and loot Mother Nature of her precious possessions. 
Nothing more was required to be said. The message had been communicated in all 
its clarity. 

Analogy is the expression of the cognitive practice of transferring the message 
as understood by the speaker to the listener in a way that the listener can 
understand. It is based on the principle that effective communication is all 
about keeping it simple. The hall mark of a good communicator is the ability to 
BE BETTER at using the power of analogy as against the agony of wordiness. 

To BE BETTER in getting our message across,
The use of analogy can sure reduce the fuss.

regards
Pravin-da
17 March 2008, Goa, India.

Since 2004, the MONDAY MUSE series (based on JCI-India’s annual theme) is 
penned by PRAVIN SABNIS - a life coach with a passion to connect people to 
their passion & potential. He employs creative competencies in theatre & 
trekking in his UNLEARNING UNLIMITED workshops conducted for leading corporate 
& other groups. 


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