RADIO MIRCHI CAMPAIGNS FOR A GREENER GOA
Goa's Number 1 radio station commemorated World Earth Day with a `Green is
Cool, Mirchi's Hot' campaign consisting of multi-city activities in Goa
aimed towards generating environmental awareness from April 21-27.
Commemorating World Earth Day with a `Green is Cool, Mirchi's Hot' All Goa
community campaign conceptualized by Radio Mirchi 98.3 FM in partnership
with Dempo Group of Companies, Goa State Bio-diversity Board and Goa Science
Centre from April 21-27, the week long hugely successful community
environmental festival involved mass audience participation from across Goa,
giving Mirchi listeners yet another reason to come together for Goa.
Spread across Margao, Ponda, Vasco and Panjim, interesting highlights of the
week long campaign included on-air Green Goa alerts, a Wealth-out-of-waste
contest, messages by Goan environmentalists, celebrities, nature enthusiasts
like Clinton Vaz, Alexyz, Mahendra Alvares, Mario Menezes, Rajendra Kerkar,
Sunil Korazkar, Shirdhar Kamat Bambolkar, Shridhar Kamat, Prashanti
Talpankar, Alexio Sequeira, Shrinivas Dempo and others celebrated their
contribution towards working for a greener Goa. Innovatively packaged with
screenings of nationally acclaimed award winning environmental films curated
by Mike Pandey, multi-city children's drawing competitions, `Clean Your City
Drive' across Goa and a wildlife photography exhibition showcasing the
talent of Goan photographers Parag Rangekar, Pankaj Lad, Arnold Noronha and
Prasad Pankar, the call for environmental conservation also saw 500 odd
children enthusiastically putting colour to paper for a greener, healthier
Goa.
Rasika Tognatta, Station Head, Radio Mirchi 98.3 FM, Panjim, said "We at
Radio Mirchi believe in building a connect with our listeners at an
emotional level as well. The campaign for a greener Goa was one such attempt
of the many more to come soon," she added.
The event was supported by Goa Biodiversity Board, Dept of Science,
Techonology & Environment - Govt of Goa, Big G & Funskool.
Ethel Da Costa
Head of Programming
Radio Mirchi
Entertainment Network (India) Ltd
Panjim-Goa
