StyleSpeak: Fruit of the Loom
By Wendell Rodricks

Delhi Chief Minister Sheila Dixit caressed the sari exclaiming,” It feels so wonderful. It feels like the hands of the weaver have given it lightness, a softness….How can I thank you enough for what you are doing?”

“Ma’am, wear it with the happiness it was woven with”, I replied.

Over at 10 Janpath and at Lodhi Estate, the sari woven in the style of Kunbi weave enjoyed a similar reaction from the Gandhis.

What a crazy two weeks this has been. I felt that the Gods and the planets were propelling my dream forward.

Two weeks ago, my assistant Sheryl told me, “This is such an important collection. You need to document it on film. And we need to get someone to model it. I need photos for the Press”.

Eyeball deep in fabric, I thought only of how to get the forty final garments completed in the two weeks. Fittings were looming up on 22nd October 2010. To accomplish a collection, we must aim to do fifty five ensembles and edit them down to forty. Edwin Pinto was given the designs for the shoes to resemble grass. He delivered in under two weeks. A team of villagers in South Africa wove the beaded belts, straps and bag handles for the collection. When I look back, it is amazing that things were falling into place like clockwork.

In July 2009, I employed a young NIFT graduate Poonam Pandit to begin a weaving project and revive the Kunbi sari weave using natural eco-friendly dyes. By November, reluctant and terrified Goan weavers, who earlier wove only loin cloths and jodha ponchas in coarse cotton, finally produced the first stoles. It was time to move them to a full sari width of 45 inches. Understandably they were intimidated at the prospect of doing an entire sari. I designed the sari to incorporate Kunbi style lines, checks and ikat. By end September, we had not just the saris but woven fabric in manjista red, guava leaf green, iron ore black and indigo blue. On some looms, we managed to weave striped fabric for shirts and kurtas.

I reminisced how everyone said it was an uphill task and this weaving project in Goa would not take off the ground. Exactly what I need. Nothing like a challenge to propel me into action.

How the collection rocketed to the studio racks I have no idea. In the last week, confident that the studio in Colvale was up to do the fifty five garments I estimated, I remembered Sheryl’s request to do a documentary. One week to go, I called Sandesh Prabhudesai at Prudent television. He put me in touch with Sainath Parab from Santa Cruz who agreed to film the dyeing, weaving and studio shots I needed. He gave an estimate of costs but on hearing about the Kunbi sari weave revival, he refused to charge a rupee. “You are doing so much for Goa. How can I charge?”

With passion and excitement, Sainath trailed us through dyeing vats and shuttles flying across looms. We did a four minute video to be played before the show.

Somewhere along the way, the Department of Tourism, Government of Goa, joined in to support the project. It was a wise move since the video and part of the collection can have an impression at tourism fairs.

Choreographers Aparna and Tanya in Delhi chatted about the show. “Apu is coming to Goa. You should talk and settle the details”, Tanya Lefebvre told me.

We met at Café Coffee Day in Miramar.

Apu was excited on seeing the saris and the fabric. “We should get some ladies who like cotton saris to come in on this show. Make some of them walk”.

The list of cotton saris wearers … How many are there? Sonia Gandhi, Priyanka Gandhi, Sheila Dixit, Anushka Shankar, Nandita Das. No way can we ask the Gandhis to walk. There was no time to present the sari and get a video byte either. Anushka is a fan of my clothes but recently married overseas. Nandita just had a baby.

My partner Jerome warned “Please don’t get Bollywood into this cultural statement. I know we can get a Rekha or Malaika to do this but stay true to the project and make the sari the showstopper.”

I called my Mumbai resident Goan friend, Theron De Souza, to do the voice over on the video. I could courier the video to him and could he do the dubbing in Bombay? This was a weekend and it meant I would loose two vital days; plus courier time.

“Hey Wendell I am in Goa tomorrow. We will do it at your Altinho house. I have all my recording stuff with me.”

As easy as that. The stars were smiling down.

We recorded the voice over next evening. His deep baritone is the best voice in India. Sainath and DJ Troy Furtado began to mix the voice and music track onto the video. Troy does all my show music. A friend introduced me to T J Rehmi who did my Paris show music. I used four tracks he gifted me. Troy layered in the sound of the shuttle hitting the loom for the show music.

On a river cruise own the Mandovi, I spoke to a writer friend about the project.

“Hey listen, why don’t you call Nandita Das? She is in town. I am sure she will give you a byte.”

Now it seemed like the stars and the planets were cruising overhead at top speed.

Nandita gave a fabulous ‘closing show’ byte, which Sainath recorded in failing light. The result was cinematic.

Now we had the video pre show and post show.

Jasleen Dhamiija, historian and curator of Indian costumes in the best museums in the world stepped in next. She had an impressive exhibition for the Commonwealth Games at the Crafts Centre in Delhi. Titled Power Cloths of the Commonwealth, I was certain she would be tired and refuse. To my astonishment she agreed to open the show with a passionate speech on the weaving we are doing and how important this sari is to Goa and India.

Four days to Delhi and more doors opened. Sheryl kept asking for Press photos. At home in Colvale, photographers Farrokh Chothia and Denzil Sequeira came over for dinner as our friend actress Lisa Ray was in town. Over dinner, Lisa turned to me “Wendllie. I will pose for you in your sari”. She did. The next morning. Now I was convinced the Gods joined the planets and the stars to smile down on me.

I had Lisa’s photos just in time for the hasty Press Conference we called a day before we left Goa for Delhi.

It did not end there. When a friend in Delhi heard about the Kunbi sari weave, he got me into salons of the power list and access to the highest offices in the country.

We did fittings and the models raved. A sure sign that a successful collection is in the offing. How successful I did not I realize until I walked out at the show finale… into a standing ovation.

Back in Goa, the real work begins. We need to revive the weaving for young students, women and men in villages who can begin weaving at home or in co-operatives. There is a lot that can be done in areas of education and training. I revived a weave. Now we need to sustain the interest in the first sari woven in Goa since possibly half a decade. The Kunbi sari was lost to machine looms outside Goa.

There is a lot one can do with the tribals of Goa. The original inhabitants of the land, they deserve dignity above the manual labour and alienation we have subjected them to. When I visited the tribals I was shocked how little is done for their progress. Weaving is only one area we can begin to encourage them.

It is my sincere wish that the Kunbi “dance performers” at state events and carnival floats are not made into caricatures of curious entertainment. They need our co-operation, guidance and patronage.

May all of Goa rise to that occasion!   (ENDS)


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First published in Goa Today, Goa - November 2010

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