http://timesofindia.indiatimes.com/nri/us-canada-news/Up-Up-Upma-Indian-chef-wins-100000-prize-in-New-York/articleshow/8881462.cms

BANGALORE/WASHINGTON: South of the Vindhyas where it is a breakfast and 
'tiffin' staple, the humble upma is sometimes derisively dismissed as 
"fertilizer" by snobbish foodies. Its down-to-earth origin is evident in its 
Tamil etymology, the word upma coming from uppu (salt) and maavu (flour), hence 
uppuma(vu). Also known as uppindi in Telugu and uppittu in Kannada, there's 
nothing uppity about upma; it's utterly plebeian, something maamis crank out as 
fast food. 

But in the hands of the New York's celebrated chef, Mumbai-born Floyd Cardoz, 
the unpretentious upma shot into international culinary limelight on Wednesday. 
Asked to prepare an item based on food memories, (or dishes that inspired them 
in their lives), in the final of the much-watched Top Chef Masters 
contest in Los Angeles, Cardoz whipped up an upma of semolina and mushroom to 
beat two other favorites and win the top prize of $ 100,000. 

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