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http://www.asymco.com/2011/10/06/steve-jobs-didnt
Oct 6, ’11 5:46 PM
Author Horace Dediu <http://www.asymco.com/author/asymco/>
Categories Theory <http://www.asymco.com/category/theory/>
-- Steve Jobs did not create products. He created an organization that
predictably and reliably created emotionally resonant products.
-- Steve Jobs did not make movies. He made a company that predictably
and reliably made blockbusters.
-- Steve Jobs did not wrest market share from competitors. He created
new markets that attracted and sustained competitors.
-- Steve Jobs did not design anything. He gave others the freedom to
think about what jobs products are hired to do.
-- Steve Jobs did not re-engineer processes. He brought engineering
processes to works of creativity and the creative process to engineering.
-- Steve Jobs did not develop new management theories. He showed by
example that innovation can be managed.
-- Steve Jobs was not a visionary. He put the dots together and saw
where they led.
-- Steve Jobs was not a futurist. He just built the future one piece at
a time.
-- Steve Jobs did not distort reality. He spoke what he believed would
become reality at a time when those beliefs seemed far fetched.
-- Steve Jobs was not charismatic. He spoke from the heart compelling
others to follow him.
-- Steve Jobs was not a gifted orator. He spoke plainly.
-- Steve Jobs was not a magician. He practiced, a lot.
He had taste.
He was curious.
He was patient.
He was foolish.
He was hungry.
These things many others can do. Maybe you can.
---
...and don't confuse the concept of 'being foolish' with the act of
'choosing to remain a fool.'If you need good examples of the former,
recall episodes in the life of *Jesus of Nazareth*.-- AP
--
Albert Peres
[email protected]
416.660.0847 cell
