CHINA TEM PLANO DE "ROUBAR" MONTADORAS DE CARROS DO BRASIL

O jornal norte-americano "The New York Times", em reportagem da semana passada, 
informou que a China tem planos de "comprar" as fábricas da DaimlerChrysler e 
da BMW no Brasil e transferir as unidades peça por peça, para seu território. 
O projeto é do grupo Lifan e está inserido na estratégia do governo de Pequim 
de transformar a China num competidor internacional no mercado automotivo. Como 
vemos, os laços comerciais com a China, estimulados pelo governo petista, estão 
sendo muito lucrativos. Para a China! Em breve vão querer fazer o mesmo com a 
EMBRAER. Acordem, enquanto não é tarde. 

---

The New York Times
February 17, 2006
China Seeking Auto Industry, Piece by Piece 
By KEITH BRADSHER

http://www.nytimes.com/2006/02/17/business/17auto.html?_r=1&oref=soqm30&pagewanted=all

CHONGQING, China, Feb. 16 — China is pursuing a novel way to catapult its 
automaking into a global force: buy one of the world's most sophisticated 
engine plants, take it apart, piece by piece, transport it halfway around the 
globe and put it back together again at home. 

In the latest sign of this country's manufacturing ambitions, a major Chinese 
company, hand-in-hand with the Communist Party, is bidding to buy from 
DaimlerChrysler and BMW a car engine plant in Brazil. 

Because the plant is so sophisticated, it is far more feasible for the Chinese 
carmaker, the Lifan Group, to go through such an effort to move it 8,300 miles, 
rather than to develop its own technology in this industrial hub in western 
China, the company's president said Thursday.

If the purchase succeeds — and it is early in the process — China could 
leapfrog competitors like South Korea to catch up with Japan, Germany and the 
United States in selling some of the most fuel-efficient yet comfortable cars 
on the market, like the Honda Civic or the Toyota Corolla. 

The failure of China to develop its own version of sophisticated, reliable 
engines has been the biggest technical obstacle facing Chinese automakers as 
they modernize and prepare to export to the United States and Europe, Western 
auto executives and analysts said.

Buying that technology from overseas would not only remove this obstacle but 
would also plant China's auto industry solidly in a position to produce roomy 
cars that can also get more than 30 miles to the gallon.

The engine plant is one of the most famous and unusual in the auto industry. 
Built in southern Brazil in the late 1990's at a cost of $500 million by a 
50-50 joint venture of Chrysler and BMW, the Campo Largo factory combines the 
latest American and German technology to produce the 1.6-liter, 16-valve Tritec 
engine.

Lifan says it is the sole bidder for the factory and wants to bring it here to 
start producing engines in 2008. Though China's Communist Party is actively 
behind the effort, the bold moves are being driven by one of China's remarkable 
entrepreneurs: Yin Mingshan has become one of China's most successful and most 
politically connected corporate executives, with a hardscrabble upbringing that 
included spending 22 years of his earlier life in Communist labor camps and 
prison as punishment for his political dissent. 

Now the enormously wealthy and prominent president and principal owner of 
Lifan, Mr. Yin has his sights on exporting to Europe in 2008 and the American 
market in 2009. 

Trevor Hale, a DaimlerChrysler spokesman, and Marc Hassinger, a Bayerische 
Motoren Werke spokesman, each said separately that their companies were 
assessing their options for when their joint venture legal agreement expires at 
the end of next year, but that it was premature to provide details. 

The Tritec engine is one of the most technologically sophisticated and 
fuel-efficient car engines in the world, said Yale Zhang, an analyst in the 
Shanghai office of CSM Worldwide, a big auto consulting company based in the 
Detroit suburbs. Mr. Yin said he wanted to rebuild the factory on vacant land 
next door to his car assembly plant here. His goal is to understand the 
technology thoroughly so that he can supply engines not only for Lifan but also 
for other Chinese automakers.

In an interview on Thursday in a glass-walled conference room overlooking his 
recently completed car assembly plant, Mr. Yin, 67, said that while Lifan would 
pay for the factory, the Chinese negotiating team is being led not by a Lifan 
official but by a senior Chinese Communist party official, Huang Zhendong.

Mr. Huang, 65, is a member of the party's powerful Central Committee and led 
the party's Chongqing branch until December, when he became a senior member of 
the influential legal committee of the National People's Congress in Beijing.

Mr. Yin's deputy, Yang Jong, Lifan's chief executive, has accompanied Mr. Huang 
on a visit to Brazil. "Everyone knows you need government support — the 
government may provide land," Mr. Yin said.

Any attempt to buy a comparable factory in the United States might be blocked. 
But Mr. Yin said that Brazil did not have comparable restrictions on the export 
of high technology.

Lifan, already one of the world's largest motorcycle manufacturers with sales 
in 112 countries, is about to start exporting its remarkably well-built, $9,700 
midsize sedans to developing countries in Asia, the Mideast and the Caribbean. 
But several more years of work is needed before the company is ready to compete 
in industrialized countries, Mr. Yin said. 

"Chairman Mao taught us: if you can win then fight the war, if you cannot win, 
then run away," he said. "I want to train my army in these smaller markets, and 
when we are ready, we will move on to bigger markets."

Accustomed to producing lightweight, fuel-sipping cars for cost-conscious 
Chinese families, Chinese automakers want to use that expertise as a 
competitive advantage around the world while oil prices stay high. Geely, a 
separate Chinese carmaker that surprised American and European manufacturers by 
announcing plans at Detroit's auto show last month to enter the American market 
in 2007, was emphasizing gas mileage even before oil prices surged in the last 
two years.

When crude oil prices were much lower than they are today, Geely switched from 
an inexpensive electronic engine control and fuel injections system made by 
Denso of Japan to a more expensive but more fuel-efficient model made by Bosch 
of Germany, said Lawrence Ang, an executive director of Geely.

Multinational automakers have struggled in China to keep up with the public's 
growing appetite for fuel-efficient models. Chinese carmakers like Chery and 
Geely captured a quarter of the Chinese market last year, up from less than 10 
percent just two years earlier, said Michael Dunne, the president of Automotive 
Resources Asia, a consulting firm.

"Why the spurt? Small cars powered by gas-sipping engines that start at 
$4,000," Mr. Dunne said.

Raymond Bierzynski, the president of the Pan Asia Technical Automotive Center 
of General Motors in Shanghai, said that gasoline costs were more important to 
consumers in China than elsewhere because these costs represent a higher share 
of the low household incomes in China. G.M. sells its Buick Excelle compact 
sedan with special, low-rolling-resistance tires in China, which it does not do 
in any other market and which increases gas mileage by up to 2 percent, he said.

Chrysler and BMW began construction of the Campo Largo factory in April 1998, a 
month before Daimler-Benz began a takeover of Chrysler that it completed in 
November of that year. Heralded in the automotive press at the time as arguably 
the most advanced engine factory ever built, the factory had already become a 
corporate orphan by the time production began in September, 1999.

The Brazilian auto market had entered a slump by then and Daimler already had 
ample engine manufacturing capacity of its own and was uncomfortable 
collaborating with its longtime German rival, BMW.

BMW installs its half of the engines from the factory in its award-winning Mini 
Coopers. But it has already announced that future engines for these cars will 
come from a factory in France that is owned and operated by PSA Peugeot Citroën.

Chrysler used to put the Brazilian-made engines in its Neon compact cars and 
the PT Cruiser. But it is now selling its half of the engines to Lifan and to 
Chery Automotive and a Chinese joint venture by Mazda.

Mr. Yin and spokesmen from DaimlerChrysler and BMW declined to comment on the 
price under negotiation for the factory.

Lifan made its debut into the car market just last month with the introduction 
of the Lifan 520 sedan, assembled in the company's sprawling new assembly plant 
here, where the conveyor belt is bright red and the giant clamps holding 
unfinished cars are bright yellow — the colors of China's flag. Lifan models 
itself on Honda, another motorcycle manufacturer that entered the car market, 
and shares Honda's emphasis on efficient, energy-saving designs.

Lifan has also copied Honda's focus on quality. Huge characters of Mr. Yin's 
sayings adorn a Lifan motorcycle engine factory inside and out; an illuminated 
board over the assembly line reads: "Whoever wrecks Lifan's brand, Lifan will 
wreck that person's rice bowl."

A test drive here of the Lifan 520 sedan showed it to have an impressively 
sturdy body with no rattles or wiggles even when traveling over very rough 
pavement — although this is no guarantee of long-term reliability. There is 
ample headroom in the front seats and even the rear seats for a 6-foot-4 
occupant.

The $9,700 price tag includes leather seats, dual air bags, a huge trunk and a 
DVD system with a video screen facing the front passenger — a combination that 
could cost twice as much in a comparably equipped midsize sedan in the United 
States.

Wages of less than $100 a month have helped control the cost. The assembly 
plant is better organized than many Chinese factories, although it still 
maintains large inventories of parts and materials awaiting assembly, incurring 
interest charges to finance these supplies.

Mr. Yin has no doubts that China can also compete with the United States.

"Americans work 5 days a week, we in China work 7 days," he said. "Americans 
work 8 hours a day, and we work 16 hours."

--

- c.a.t.
  http://catalisando.com



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