And this is from a company doing billions in profit per quarter. Gaining a minuscule decimal (thousandth?) of a percentage of quarterly profit for the cost of a lot of brand equity seems a very strange trade-off (but then so does the quasi-legal Canadian Pharma ads which suddenly got a lot more expensive both re: cash and brand equity). GAE should allow more time for developers suffering pricing shock to port off of GAE to some other solution, and burnish rather than tarnish the brand. Much like MSFT, though, and ATT before they are now too big to care. I'm simply shocked at the timeline.
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