The inflation rate is over the long run insignificant compared to the 
doubling of cost-performance each year. In 10 years that means 1000 times 
cheaper computing power, storage and communication! So with a fixed price 
Google (and other cloud providers) can within a few years reach astronomical 
profit margins and hope that their customers doesn't understand exponential 
progress.

Here is some hard data about this: 
http://www.kurzweilai.net/the-law-of-accelerating-returns

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