You may have noticed that Google reduced the costs of the HRD:

https://googlecloudplatform.blogspot.com/2013/05/reducing-app-engine-datastore-pricing-by-up-to-25-percent.html

Still, deleting large amounts of data is simply too expensive. Once you 
have an application that hits that magical number of 1TB you have to take 
in mind that to store this data will now cost you $240 every month, $180 
after the latest price reduction. If you're moving towards 2TB where you 
might be able to drop the first TB for archiving reasons, it is most likely 
still cheaper to drag that 1TB for another year along ($2160), than to pay 
delete write costs for moving that data off HRD. Eventually at some point 
you might just copy what is required to a new app, deleting the old 
application and leaving the cleanup charges with Google.

>From my perspective Google should introduce a more economical entity delete 
cost. A fixed cost per entity delete, no matter on how many properties or 
indexes that entity has. That delete operation also wouldn't need to be 
instantaneous, it could run through some slow queue that is completing the 
delete in lets say anywhere between now and 7 days. If the application 
requires an immediate delete, from my perspective it's fine to pay for the 
current charges, but Google in return should introduce some cheaper way for 
batch-deleting large amounts of entity data.

Marcel

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