As a small ISV, I'd like to figure out how to sell my GAE web app (written 
in Java) and have my customers deploy the app within their domain, pay 
Google for hosting costs and me for support. What are the options for doing 
this?

I'd like to be out of the business of billing and resource metering, but I 
don't see how to do it easily. As I can see it now there are just two 
options:

1) Deploying a separate instance of my app for each customer. This has the 
advantage that the customer pays Google directly for the GAE resources 
used, but seems hard for me to provide upgrades as there are more and more 
customers.

2) Having my customers add my app to their domain. This seems better, but 
what is needed on my end and their end to do this? And even then, it's up 
to me to bill the customer hosting and support fees, so I have to somehow 
figure out what resources each tenant uses, right?

Any other ideas or thoughts on this?

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