A normal impression would be from a normal Google service, Google
Base, Google Product Search or Google Web Search.

An API impression would be from a application or website that is using
the Google Base API to programmatically display items from Google
Base.

A good example would be my web app here : 
http://dev.tomthedeveloper.com/googlebase
items show here would be classed as API impressions.

Tom Wilson
Freelance Google Base Developer and Consultant
www.tomthedeveloper.com

Google Base Tools - http://dev.tomthedeveloper.com/googlebase
Featured Project : 
http://google-code-featured.blogspot.com/2008/02/google-base-competitor-analysis.html

On Aug 28, 9:58 pm, "Eric (Google)" <[EMAIL PROTECTED]> wrote:
> Hi Rod,
>
> API Impressions mean how many times your
> item(s) has come up in a query using the API.
> For example, if I searched the snippets feed for products
> (or used a more advanced search) and your items shows
> in the results, this would be an impression:
>
> Example:http://www.google.com/base/feeds/snippets/-/products
>
> Note: API impressions do not refer to the number of
> times your item has been viewed in a Google Base search.
>
> Cheers,
> Eric
>
> On Aug 27, 8:57 pm, Go Deep <[EMAIL PROTECTED]> wrote:
>
> > Just need some basic information.  I'm new to Base and trying to
> > understand exaclty what API Impressions mean.  In the performance
> > reports Google describes them as ""API Impressions" refers to the
> > number of times your items were returned via the Google Base API."
> > I'm still not sure exactly what this means.
>
> >  When I look at my performance reports the numbers jump from 7 to 210
> > to 9 to 1 to 94, etc.  They're just all over the board.
>
> > Any clear basic explanations are appreciated.
>
> > Rod
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