Hi guys,

I have recently built 10 or so gadgets for igoogle, all hosted within
the gadgets editor (http://hosting.gmodules.com/ig/gadgets..), and all
indexed. Most of my gadgets follow the "feeds in tabs" prototype, but
a few are hand coded from scratch. I have AdSense for Content units in
all but one of my gadgets, so obviously Google's Policy Terms allow
for such use of AdSense. If AdSense wasn't permitted to run within
IGoogle, no gadgets containing ads would get indexed in the Gadgets
Directory. Correct me if I'm wrong on this.

I have noticed the following bugs/problems with the AdSense program,
as it pertains to ads for content embedded within gadgets which are
hosted in the google gadgets editor:

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1. Ads are very erratic.

-- One hour the ads are technology based, the next hour they deal with
the auto industry!

2. Very few of the ads match the gadget's content precisely.

-- Some ads are "loosely based" upon the gadget's theme, but my CTR is
pretty miserable overall.

3. Section Targeting has failed miserably thus far.

--  I implemented the section targeting feature last week for a few of
my gadgets, however since most of my gadget's content is dynamically
generated from ajax, this feature seems to be worthless to me, at this
point. In fact, I think the ads are worse than before I implemented
the targeting feature!

4. AdSense for Feeds is highly targeted!

-- Yesterday I switched from AdSense for Content to AdSense for Feeds
with one of my gadgets. It Works! The feed ads are precise as hell,
however they have a worse CTR than my untargeted ads for content! What
the hell? Is it skepticism on the part of the user? Feed ads are
rather new.

Is there anyone that has had any success with AdSense for Feeds within
their Google Gadgets?

5. Iframe embeds will not work either.

-- For those of you that think you can just host your gadget file
elsewhere (Google Pages) and embed it as an iframe within the gadgets
editor, good luck with that!

Take a close look at the AdSense TOS - pay particular attention to the
section that specifies specific situations where AdSense will not work
well, if at all. Yep, you got it... the adsense robot cannot access an
embedded iframe either!

***********************************************************************************************************************************


All this said, my thinking on this subject is that Google prefers that
IGoogle remains "AdSense Free", but if someone is skilled enough to
find a workaround or two, then so be it.

Any thoughts from anyone?

Frank



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