I'd like to segment my users in analytics using some User Defined
Values. I believe the function __utmSetVar() is used for this purpose.
However, I'm not sure this is reliable because it uses cookies to
store state.

What are some possible solutions for segmenting users based on custom
data?

I'm considering sticking the data into the urls I trigger and then
using regular expression includes filters to separate the segments
into profiles. Then I can compare data across profiles.

I am just beginning to play with analytics, so I would appreciate any
help anyone can offer.
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