> a) bulk update a csv using addresses and retuning the long and lat
> values of each one that I can then re-import?

Write some code to do that.  The example you are looking at
illustrates the process, obviously you'd need to adapt it to suit CSV
and whatever server-side language you were planning to use.

> b) develop or reuse a script to pass an address and return long & lat
> for new additions to the database.

http://code.google.com/apis/maps/articles/communitymap.html#LettingUsersAdd

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