> What is the optimal number of markers in a map size of 778x640 with zoom
> level 13.

Performance degrades as markers are added.  Some browsers and devices
do better than others. Acceptable performance is completely
subjective, if you will be having a lot of interaction with the map
your requirement may be more stringent than if it were a fairly static
display.  So it's your decision.  Most folk seem to feel that more
than a couple of hundred is unacceptable.

Visible clutter on the map increases as you place more markers, the
user is less able to take in the information at a glance.  Small maps
and/or large or varied marker icons may exaggerate the problem.  It's
subjective, so that's your decision.

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