> > In the FAQs received by this person from Google, it says: "Bulk geocoding
> > and caching is allowed, with the understanding that the geocodes are for
> > use with a Google Map at some time."

Yes, see terms 10.1.3(b), that's why I said the purpose was relevant.

> > In my case, the points will be displayed again on a Google Map, so
> > according to the last piece of information, I should be allowed to use the
> > data this way in my application.*

"only" displayed on a Google Map is important.
Doing something else as well e.g. analyzing user distribution, would I
think clearly invalidate the concession.

Here's a grey area for you; using the stored geocoded data for
searching, e.g. find all properties for sale within 50 miles of some
customer.  Is that an allowed purpose?  I'd guess Google's intent is
that it should be, provided you show the results on their map.
Whereas the same search producing only text results shouldn't be
allowed.

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