UiBinder is not a templating tool, it's a "UI building" tool. If you want templating, use Messages or SafeHtmlTemplates.
In the case of your "Hello MAX", assuming its part of a bigger "UiBinder template", I'd rather put the ui:field on the <div> and use setInnerHtml or setInnerText on it, building the "template" in the code (using Messages or SafeHtmlTemplates) -- You received this message because you are subscribed to the Google Groups "Google Web Toolkit" group. To post to this group, send email to google-web-toolkit@googlegroups.com. To unsubscribe from this group, send email to google-web-toolkit+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/google-web-toolkit?hl=en.