Dr Ian Colclough Integrated Marketing & e-Health Strategies 0412 059 392 _______________________________________________ Gpcg_talk mailing list [email protected] http://ozdocit.org/cgi-bin/mailman/listinfo/gpcg_talk
NEHTA should have nothing to fear from encouraging open communications
with the clinical fraternity. Indeed even at this early stage Mr
Reinecke should be thinking , and perhaps he is, of how best to engage
the clinical fraternity; for not to do so will only serve to undermine
NEHTA's credibility with one of its most important stakeholders. This
however, does not hold true, if NEHTA sees its role as simply being one
of putting in place the 'key pieces' of the puzzle which clinicians may
opt to embrace voluntarily, or be driven to embrace through application
of some form of 'carrot and stick' incentive. It should not be
unreasonable for NEHTA to make known from whom it is receiving its
clinical advice. In a project as complex and demanding as NEHTA is
undertaking - secrecy reflects adversely on its leadership and serves
no-one.
