Beautiful Oliver, you are a master at this and we can all learn a lot from
you.

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
On Behalf Of Oliver Frank
Sent: Sunday, 16 July 2006 12:03 AM
To: Ian Cheong
Cc: General Practice Computing Group Talk
Subject: Re: [GPCG_TALK] [Fwd: Re: FW: Names and roles of GPs involved
inadvising NEHTA]

Ian Cheong wrote:
>>> At 9:02 pm +0930 11/7/06, Oliver Frank wrote:
>>>> Dear colleagues,
>>>> I asked NEHTA to tell me the names of the GPs involved in advising 
>>>> NEHTA.
>>>>
>>>> Please see my message below, and below it a small part of the reply 
>>>> from  NEHTA, with my reply to Gabrielle Lloyde's reply.
> 
> A lone voice in the wilderness has little chance against a large 
> bureaucracy. A co-ordinated attempt by the professional bodies would 
> have more impact, but we all know how good they are at 
> co-operating....hence the support they give to a national voice on GP 
> informatics.

That is an interesting response.

I believe that the days of lone voices in wildernesses are over.  They 
are over because the tremendous power of improved communication via the 
Internet has blown away the previous ability of organisations and 
bureaucracies (of any size, large or small) to ignore the voices of 
those who feel that there is a problem with what the organisation is 
doing or not doing.

I remember when I was a medical student and a young doctor the 
frustration of knowing that if I wrote to a medical or other 
organisation to with a question, suggestion, proposal or complaint, I 
had to depend entirely on the decisions of those who were running those 
organisations about whether they took any action or even responded to my 
letters.  I say letters, because that was all that we had in those days, 
apart from attending any meetings that may be held.  There was no easy 
way to inform any colleagues of my concerns or to seek their views and 
support in any campaigns for improvements to existing systems or ways of 
doing things.  If organisations and bureaucracies didn't like whatever 
was being suggested to them, or judged the issue as not worthwhile, they 
could just ignore the correspondence and nobody would be any the wiser. 
   The status quo could be maintained and life for those in power could 
continue peacefully undisturbed.

Now hundreds or thousands of colleagues can know immediately what I am 
concerned about, and can easily and swiftly let me and each other know 
their views and opinions about the issue.  I no longer feel that I am 
thinking or acting alone, but that I am part of a large group of 
intelligent, skilled, thoughtful, creative and active colleagues who 
have influence and many contacts.

If an organisation or bureaucracy to whom I have written fails to reply 
to my concerns or to respond in any meaningful and considered way, many 
colleagues (and sometiems the medical press as well) will hear about it 
very quickly and will know that this organisation or bureaucracy has a 
problem.  Organisations that are functioning reasonably effectively 
ensure that they reply politely, promptly and thoughtfully to all 
messages that they receive.

Everybody on this list now knows that I have written to the Minister and 
to the RACGP, AMA and ADGP about NEHTA's strange and unacceptable 
behaviour, and will judge those organisations by their responses to my 
message.  Others on the list may be inspired by this also to express 
their feelings to the Minister:

[EMAIL PROTECTED]

(don't forget to politely address your message to him as:

Hon. Tony Abbott
Minister for Health and Ageing
House of Representatives
Parliament House
Canberra ACT 2600)

and to whichever organisations they wish about what NEHTA is doing.  A 
message from one GP can be dismissed as a message from a crank.  It is 
less likely to be dismissed if is respectful, considered and makes a 
reasonable and reasoned request or argument and doesn't abuse people or 
say just "Somebody orta do sumpin".

Receiving messages from ten GPs in different States all expressing 
similar concerns is a rare event for any organisation and for the 
Minister, and starts alarm bells ringing.

I often prefer to make my initial approach to organisations and 
bureaucracies as a "lone voice".  One reason is that it is quicker and 
easier to do so than to try to organise a group of people to agree on a 
message to be sent.  Another reason is that before getting heavy with 
any organisation, I believe that it is important to actually just ask in 
a quiet polite way for the information or response that one wants, 
because sometimes one just gets the information or a reasonable response 
quickly and efficiently and the issue has been resolved.  There are many 
times that I have seen messages on this and other lists from colleagues 
who are concerned about something and use roundabout methods to try to 
get the answers they are seeking, rather than just to ask directly.  For 
example, if it's a question about how to bill an item under Medicare, I 
always recommend writing directly to Medicare with the question rather 
than asking for advice from colleagues, the AMA, Divisions or anybody 
else.  In the case of questions to government authorities like Medicare, 
it is especially important to ask those authorities because by 
definition their answer (whether we like the answer or not) is and must 
be legally correct.

Another reason for writing as a "lone voice" initially is to test the 
organisation's responsiveness, assess its degree of function or 
dysfunction and to gauge whether the organisation hopes that one will 
just quietly go away if one is brushed off.  I like the allegedly true 
story of the little old lady who went to a bank and told the teller that 
she was hoping to get some investment advice.  She was allowed to wait 
for quite some time.  When the manager eventually decided to see her, he 
found that she had won many millions of dollars in a lottery and that 
his disregard had very nearly caused her to leave in search of a bank 
that would talk to her.  A similar thing that happened to me is that 
there used to be an old hobo at our local shopping centre who we would 
sometimes see fossicking around in the bushes with a broom.  When I 
hadn't seen him around for a while and asked what had become of him, I 
was told that he had died.  This mattered to the shopkeepers because he 
was not a tramp but the owner of that shopping centre.

Did you see this report?

http://news.bbc.co.uk/2/hi/europe/4175143.stm

"Prague's mayor has had the chance to see for himself whether the many 
accounts of city taxi drivers ripping off unsuspecting tourists are true.

Posing as an Italian visitor, in a fake moustache and sunglasses, Pavel 
Bem hailed a taxi for a short ride - and was promptly overcharged by 
some 500%.

Mr Bem said he was shocked by the extent of the problem and has vowed to 
step up controls on taxi drivers."

It is how we behave to the unknown stranger that really shows what kind 
of person we are and whether we usually fulfill our obligations and do 
the right thing.

I agree with you that "a co-ordinated attempt by the professional bodies 
would have more impact" and that is why I often ask my professional 
organisations for their support, which I find they generally give and 
which I am sure has a useful effect even if the organisations don't 
co-operate or co-ordinate their support.  In the same way as hearing the 
same unsolicited message from increasing numbers of individual GPs 
impacts in a non-linear and perhaps geometric way on bureaucrats and 
politicians, I believe that this also applies to hearing the same 
message from increasing numbers of usually fiercely independent medical 
organisations.

I have also learned over the years that the results of writing to 
organisations and bureaucracies can take years to be apparent and that 
the effects can be subtle and easy to miss.  For example, have you 
noticed any improvement lately in the communication from our 
psychiatrist colleagues about your patients?  I am not talking about the 
compulsory letter that they must send about patients they have seen on 
an item 291, but about their communication about routinely-referred 
patients.  I have noticed an improvement.  If you want to know why I 
think that this has occurred, I can tell you.

So, in summary, I believe that we are no longer lone voices in the 
wilderness, and that all organisations and bureaucracies now need to be 
very careful in how they respond to all messages.  The world is now much 
more likely than ever before to hear about strange and bad behaviour and 
about failure to fulfill one's obligations.


-- 
Oliver Frank, general practitioner
255 North East Road, Hampstead Gardens, South Australia 5086
Phone 08 8261 1355   Fax 08 8266 5149  Mobile 0407 181 683
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