I would be happy if same applies to all occupations in Australia - lawyers,
plumbers, car salesman, pharmacists, politicians etc.

Cedric



-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
On Behalf Of Ken Harvey
Sent: Wednesday, 27 June 2007 6:31 PM
To: General Practice Computing Group Talk
Subject: [GPCG_TALK] Re: Australian Competition Tribunal decision on the
Medicines Australia Code of Conduct


See also appended....

-------- Original Message --------
Subject: Australian Competition Tribunal decision on the Medicines Australia
Code of Conduct [
Date:   Wed, 27 Jun 2007 16:46:28 +1000
From:   Staltari, Danielle <[EMAIL PROTECTED]>
To:     <[EMAIL PROTECTED]>
CC:     Palisi, Joanne <[EMAIL PROTECTED]>, Bourke, Monica
<[EMAIL PROTECTED]>

Dear Dr Harvey,

As you may be aware, the Australian Competition Tribunal has today released
its decision on the Medicines Australia Code of Conduct.  A link the austlii
website which provides a copy of the Tribunal's decision is enclosed for
your information.

http://www.austlii.edu.au/au/cases/cth/ACompT/2007/4.html

Thank you for your interest in the Medicines Australia matter.

Regards

Danielle

*Danielle Staltari*
*Assistant Director*
*ACCC*
*Ph: 02 6243 1362*
*Fax: 02 6243 1211*

-------------------------------------------------------------------------
MA loses code of conduct appeal

http://www.pharmainfocus.com.au/news.asp?newsid=1800

Posted 27 June 2007

Medicines Australia (MA) has lost its court appeal against the stringent
exposure condition placed on the industry code of conduct last year by the
ACCC, with companies now forced to reveal significant details of every
sponsored event for doctors.

MA Chief Executive, Ian Chalmers said that while the decision by the
Competition Tribunal is "disappointing," MA accepted it and would abide by
it. "We confirm our ongoing commitment to the Code of Conduct - it will be
strictly enforced and, where breaches occur, sanctions will be applied
without fear or favour."

Mr Chalmers said that in bringing the case, MA was in no way seeking to
avoid transparency and would now fully comply with the condition imposed by
the ACCC in July last year.

"It will be challenging but we will fully implement the condition. We are
unclear at what point we will commence but I expect we will have to do it
very very quickly," he said.

Mr Chalmers estimated this would mean providing detailed raw data on more
than 8,000 sponsored events a year if the condition remained as originally
set out by the ACCC.

"It would be disingenuous to say we are not disappointed by the decision,
however, disappointment is a quickly passing emotion and we are absolutely
committed to the code and will implement the condition."

Mr Chalmers said the decision required the Code of Conduct Monitoring
Committee to conduct internal reviews of the data provided by companies and
refer any apparent breaches to the code committee in the same way as a
complaint.

Asked why MA originally challenged the ACCC condition, the organisation said
it was because it felt there was so much public benefit flowing from the
strengthened Code, that the condition was unnecessary and of no public
benefit.

Meanwhile, ACCC Chairman Graham Samuel told Pharma In Focusthat his
organisation is "very satisfied" with the determination. "We believe that
this is a correct decision as it allows for the transparency and
accountability which is required within the marketplace.

"As a result of this, the community can now see what is occurring and what
it is dealing with."

He said the determination went right to the heart of the fundamental
concerns of health and patients in Australia. "In dealing with its patients,
the medical profession can now rest assured that they are dealing with the
highest levels of ethics. This transparency ensures that the medical
profession is not subjected to pressures by those with commercial
interests."

Consumer organisation Choice called the ruling "a step in the right
direction".

"More, however, needs to be done to improve the Code of Conduct," said a
spokesperson, "specifically to improve monitoring and increase the sanctions
to deter repeat breaches of the code".

Louise Durack and Nick Lush







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