INTERNATIONAL FEDERATION OF JOURNALISTS

http://www.ifj.org/default.asp?Index=4479&Language=EN

Manifesto for Gender Equality in Indian Media
12/12/2006


Manifesto for Gender Equality in Indian Media

Adopted at the EU-India Final Conference on Gender Equity in Media,
New Delhi 9-10 December, 2006

Indian women have greater visibility and voice than ever before � and
they exercise influence in every sphere of public life. Strong and
engaged movements of women work on issues of vital importance not only
in their own lives, but to the country as a whole. The issue of
women's rights is today, 60 years after independence, a central pillar
of political, social and cultural life and a key to continued
development.

Nevertheless, there is no denying the evidence of the huge gaps
between constitutional and legal guarantees and the daily realities of
women's lives, particularly in the media sector, which plays a vital
role in defining the right to information and which underpins the
pluralism and free discourse which is at the heart of Indian
democracy.

Equality of freedoms and opportunities, underscored by the presence
and influence of women in the life of Indian media, is an essential
condition for building democracy and press freedom in India.

Across the information and communications sector, at all levels, more
must be done to expand opportunities for women and to decrease
inequalities where they persist.

In particular,

� Women in media must be given the chance to speak for themselves and
to be involved at all levels of decision-making;

� Women leaders must be encouraged at all levels to recognise and
advance the interests of women and men in creating a culture of
equality within media;

� Media must assume responsibility for the role they play in forming
public opinion and ensure that portrayal of women reflects the values
of gender equality and ensures space for consideration of issues that
affect women in their daily lives;

� The issue of gender equality must move from being an exclusive
concern of women to being an issue for all. Women and men must join
hands to confront social barriers and to ensure justice and equality.

To achieve these objectives, the institutions of media, including
media companies and groups representing the workforce, must change the
ways in which they often think and behave to confront inequality and
exploitation in favour of equality and mutual respect. With this in
mind,

Media Managements must

1. adopt and enforce the provisions of the industrial employment
(Standing Orders) Act which is applicable to journalists in India,
eliminate illegal and insecure labour conditions, and ensure that
journalists and other media employees are able to freely exercise
their right to join and be active in a trade union and to be
represented by a union or association of their choice;

2. examine recruitment and personnel policies to eliminate any
obstacles to women employees in reaching leadership positions and to
put in place policies and strategies to encourage women to take such
positions;

3. ensure that promotional practices are fully transparent, that they
are based upon seniority and fair assessment and that they recognise
the special circumstances in which women work;

4. provide facilities for women and men journalists to reconcile work
and family life, including provision of support for child care,
flexible working hours, and support for women who work night shifts
(such as, free and secure transport arrangements and special retiring
rooms).

5. adopt and develop equal opportunity policies and promote and
publish vacancies to ensure fair access of all to employment and agree
with unions and employee representatives on positive actions in favour
of gender equality;

6. Commit themselves to working with unions and associations of
journalists and media staff to eliminate all forms of violence,
harassment and intimidation against women in the media workplace.

Media Unions and Associations must

1. adopt and develop equal opportunity policies and actions to promote
and encourage the participation of women at all levels in the union;

2. ensure that equal opportunities policy and gender rights figure in
all collective bargaining arrangements with media employers

3. pledge to have proportional representation of women on all decision
making bodies by the next IFJ Congress in 2007;

4. ensure that participation by union members at any of their
meetings, seminars and delegations is gender-balanced;

5. The media employees' unions commit themselves to working together
with media employers to promote fair gender portrayal in the media,
including the development of guidelines;

Finally, Indian affiliates of the IFJ commit themselves to organise
within their structure, without further delay, a Gender Council made
up of journalists working in journalism, of which at least half the
members shall be women. This council will promote equal rights for
women in journalism, will monitor gender equality policies and
activities in the unions, including training for women journalists,
and will ensure gender mainstreaming in all aspects of union activity.
Similar gender councils should be established at state and local
level.

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