Reservation Quota to be hiked to 95% So goes an advertisement for Videocon Airconditioners. One of the most offensive ads I have seen in recent times. With a tagline "Stay cool No matter what". It wins the uncool ad award hands down.
The ad shows the front page of a newspaper "NOON NEWS" that carries this news: Reservation Quota to be hiked to 95% "The superior court today accepted the government's plea to increase reservation quota in educational institutes. High-profile institutes such as IISs and the IINs too, will now have to reserve almost 95% of their seats for candidates belonging to scheduled castes (SC) and backward class (BC) from the coming academic year.." (it goes on) How is it that such a blatant mockery of people belonging to scheduled castes and backward classes passing off without a resistance? Or did everyone take the tagline too seriously? [Ad on the backside of Air Deccan magazine Simplifly, May 2007 issue} (courtsey; sudeep, Ranju RADha ) in solidarity G P Ramachandran --~--~---------~--~----~------------~-------~--~----~ greenyouth mailinglist is the activist support mailinglist for kerala run by Global Alternate Information Applications (GAIA) To post to this group, send email to [email protected] -~----------~----~----~----~------~----~------~--~---
