*http://www.thenation.com/doc/20071029/zirin*
------------------------------

*southpaw* *by* Dave Zirin
The Fall of Marion Jones, Inc.

[posted online on October 15, 2007]

When it comes to cynicism, sports fans probably rank somewhere between
politicians and mob lawyers. They complain that players are only in sports
for the money, that ticket prices amount to robbery and that everybody
cheats. And yet, they flock to games, idolize their favorite players and
become distraught when their heroes are suddenly revealed to be anything
but.

This contradiction between hardened and hopeful--the desperate desire for
role models to emerge from the primordial ooze of sports--explains the
widespread dismay at news that track and field heroine Marion Jones had
admitted to taking steroids. The one-time icon who graced the covers of both
*Sports Illustrated* and *Vogue* admitted to lying to federal prosecutors
about her anabolic intake and returned her three gold and two bronze medals
earned at the 2000 Sydney Olympic Games. The shock waves following her
announcement have been profound, even among the grizzled breed known as
sports writers. As Ron Rapoport wrote in the *Los Angeles Times*, Jones,
armed with her beauty, skills, and hypnotic smile, "was all but inescapable
as the symbol of the possibilities, and the joy, that could flow from a life
devoted to sport."

At an October 5 press conference both tragic and riveting a devastated Jones
apologized to her fans through a mask of tears. The looming jail time forced
her to speak. Returning her medals was not imposed by the federal government
but demanded by United States Anti-Doping Agency

For Jones, the regret, the public humiliation and the possible time in
prison are hers to bear alone. This should not be the case. Fault also lies
with a system that both elevates and debases sporting superstars, turning
them into something not quite human. Star athletes have become corporations
with legs: branded with logos and slogans, and supporting an entire
apparatus of advisers and hangers-on. Jones became a one-woman multinational
corporation after her 2000 Olympic triumph: the feet of Nike, the face of
Oakley Sunglasses, the wrist of TAG Heuer watches.

All the riches and glory hinged on her ability to shine in Sydney. Jones and
her team knew what it would mean if she performed the impossible at the 2000
games and won five gold medals, how it would enshrine her as an immortal of
the sport. The tragedy is that even if she hadn't taken steroids, Jones
could still have succeeded mightily. Her fall should not be hers alone. It's
an indictment of every "employee" of Marion Jones, Inc., every Olympic
overseer who basked in her glory, every corporate sponsor who made her its
brand. As steroids entered her orbit and the federal government loomed, they
reacted with either benign neglect or malignant intent. They all deserve to
shoulder some of this weight.

In a world in which the possibility of escaping poverty--whether it's
baseball in the Dominican Republic, basketball in Eastern Europe or football
in the Florida Panhandle--is a major motive for many athletes to turn
professional, the drive to succeed is rarely fraught will moral conundrums.
Success means money, not only for you but also for the "employees" of you,
the corporation. You win or everyone loses. As Ricky Bobby says in the film
*Talladega Nights*, "If you ain't first, you're last."

A multibillion-dollar sports empire has been built on this ethically flimsy
foundation, creating unexpected platforms for sanctimony from the likes of
Peter Ueberroth, the chairman of the US Olympic Commitee, who demanded that
Jones return her medals.

But what keeps the Ueberroths, the Bud Seligs up at night is the thought
that it is all built on a house of anabolic cards: on the ability of
athletes to evolve on fast-forward and continue their ability to amaze. As a
baseball player once told me, the problem with the debate on
performance-enhancing drugs is that "punishment is an individual issue but
distribution is a team issue."

Marion Jones should not spend one minute in prison for lying to the feds,
and that's not just because President Bush and Scooter Libby have given us
precedent to believe that such punishments might be "unduly harsh." She was
lying to protect Marion Jones, Inc. She was lying to protect Ueberroth's
Olympic ideal, which in the twenty-first century has become little more than
a frenzy of greed and graft in pursuit of gold.

Marion Jones should be granted amnesty on the grounds that the entire system
sets athletes up for failure. As fans and followers of sport, it's time to
drop the Pollyanna act and the hero worship. It's time to stop demanding the
super human and start letting the guardians of sport know that anyone who
benefits from an athlete's rise to the top should also accompany their fall
from grace.

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