*Crux is this:

"Corporate capitalism and religious extremism ain't strange bedfellows. As
they copulate, they produce a mutated class that deludes itself into
believing that observing cellular silence for a day would be just enough
sacrifice."..


*

On Sun, Jan 25, 2009 at 11:58 AM, Ranjit Ranjit <[email protected]>wrote:

>
>
>
> *Misleading Gandhigiri*
>
> *Switching off mobile phones for a day will not stop India Inc from
> endorsing Narendra Modi as PM*
>
> Tehelka, 31 Jan 2009
>
> http://www.tehelka.com/story_main41.asp?filename=Op310109misleading_gandhigiri.asp
>
> S ANAND
> Publisher, Navayana
>
> AN ONLINE petition to observe 30 January 2009 as Cellular Silence Day has
> been doing the rounds. Drafted by Ranjan Kamath, a filmmaker, it is
> addressed to Messrs Ratan Tata, Sunil Bharti Mittal and Anil Ambani —
> prominent Indian industrialists with a global presence who need no
> introduction. The petition seeks to give voice to the billion-plus Indian
> Davids who are dismayed by the endorsement of Narendra Modi as future prime
> minister by the three 'corporate Goliaths'. That Modi — who inspired and
> abetted the massacre of over 2,000 Muslims in the 2002 pogrom — is the
> darling of the unscrupulous corporate world, is not surprising.
>
> Gujarat is a state where Kalinganagar-style shootings do not happen (12
> dalits and adivasis were killed in police firing on 2 January, 2006 in
> Orissa while protesting a Tata Steel project); where Singur-style protests
> won't be witnessed even when 1,100 acres are given away for a song. Before
> expressing "revulsion" at their "endorsement of Narendra Modi", the petition
> of the Davids humours the Goliaths: "I am proud of the brands you represent
> that have made India proud. I am one of the burgeoning Indian middle-class
> that share your aspirations of mutating India from indolent elephant to
> thundering tiger."
>
> The petition has over 3,000 signatures featuring several prominent Indian
> public intellectuals, academics, publishers, artists, writers, lawyers and
> many who would call themselves 'secular' in that quaintly Indian, holdall
> way. The petition is being promoted on Facebook pages, email lists, and
> other social networking sites. To be counted as a 'progressive' person, one
> had to sign up. On one page of the petition, ICICI Lombard solicits for
> insurance. On another page, a Tata housing ad featuring Kapil Dev pops up.
> Befitting.
>
> There are two reasons why we should not sign the petition and join this
> fellowship of the selectively righteous.
>
> First, it assumes that the model of corporate growth that the Tatas,
> Ambanis (the heirs of the Polyester Prince Dhirubhai) and Mittals stand for
> and their brands make most Indians proud. The petition, despite being
> drafted after the Satyam fraud unspooled, willingly overlooks corporate
> irresponsibility on several counts. If Ratan Tata, Anil Ambani,
> Kumaramangalam Birla and Sunil Mittal had not endorsed Narendra Modi, would
> their style of corporate capitalism be any less culpable? What do we do with
> Ratan Tata who was recently batting for Dow Chemicals — Dow, that had
> purchased Union Carbide for $9.3 billion as a wholly-owned subsidiary; Union
> Carbide that was responsible for the 1984 Bhopal gas leak that left more
> than 15,000 dead and 1,50,000 disabled? When Dow refused legal or moral
> liability for the Bhopal disaster, Ratan Tata, as chairman of the
> Industrialist and Investment Commission, wanted the $46- billion chemical
> giant to be absolved of all liabilities. He even wrote letters to the then
> Union Finance Minister P Chidambaram, the PMO, and Planning Commission
> Deputy Chairman Montek Singh Ahluwalia pleading Dow's case. Protestors in
> Bhopal sought to boycott all Tata products. This was not a
> switch-off-yourmobiles- for-a-day kind of boycott.
>
> If Ratan Tata could seek to absolve Dow of any culpability in the killing
> of 15,000 and the 'legacy issue' of the 1984 disaster, why would he remember
> Gujarat 2002?
>
> In the 1990s, conscientious consumers sought to boycott Eveready batteries
> produced by Union Carbide. Eveready's retort was the 'Gimme Red' ad campaign
> — celebrated for being ahead of its time. The brand has thrived, and Amitabh
> Bachchan was roped in as brand ambassador in 2006. Eveready is said to hold
> a 47 percent marketshare of the Rs 1,500 crore dry cell battery market.
>
> Let's look at the material reasons for Ratan Tata's love for Narendra Modi.
> Tata Motors gets a soft loan of Rs 9,570 crore at a negligible interest of
> 0.1 per cent to shift the Nano project to Gujarat. Repayment is deferred for
> 20 years. In all, the Modi Government has offered over Rs 30,000 crore in
> sops to Tata Motors. So Ratan Tata says, "You are stupid if you are not in
> Gujarat." Martin Macwan, a human rights campaigner in Gujarat, compares this
> with the compensation offered to Dalits who have been forced to do manual
> scavenging. To quit the profession and seek an alternative livelihood, the
> state offers them a rehabilitation package — a bank loan of Rs 80,000 at 11
> percent interest. Stigmatised Dalits, forced into a subhuman occupation for
> generations, are asked to pay hundred times more interest for a pittance of
> a loan. With which they sometimes open a tea stall. From which no one would
> drink tea. India officially has 7,70,338 manual scavengers and the state is
> the biggest employer.
>
> The Ambanis have always loved Modi. Since Dhirubhai's days, they have
> actively colluded with right-wing Hindu religious leaders in Gujarat such as
> Ramesh Oza and Murari Bapu. Meera Nanda notes in her forthcoming book that
> while Modi granted 85 acres of land close to the Porbandar airport to Oza's
> Sandipani Vidyaniketan — a temple-'rishikul' complex, a school for rishis —
> Dhirubhai Ambani provided the financial resources for raising the building.
>
> The second reason to oppose this rather unintelligent petition endorsed by
> the 'secular' intelligentsia owes to its poor understanding of ethics and
> politics. The petition concludes with the plea that "India Inc adopt an
> ethical, compassionate path to wealth creation rather than the single-minded
> pursuit of the bottom-line." If only these industrialists had not endorsed
> Modi as prime ministerial material, it appears the rest of their pursuits of
> wealth are justifiable, for they "make Indians proud". Crucially, the
> petition seeks inspiration from Mohandas Gandhi. The underlying assumption,
> rather received knowledge, is that Gandhi stood for an ethical,
> compassionate approach to wealth making. This erroneous perception owes to
> mythmaking about Gandhi, the saint.
>
> Celebrated today as an anti-imperialist icon owing to his role in the
> anti-colonial struggle in India, and also for his critique of
> industrialisation propounded in his Hind Swaraj (1908), Gandhi was
> essentially a social conservative. This was BR Ambedkar's main charge
> against Gandhi for his endorsement of caste and varnashrama dharma. But let
> us focus here on Gandhi's swarajist economic policies and his collusion with
> the conservative industrialists of his time. Gandhi's friendship with
> Ghanshyam Das Birla (1894-1983) was a mutually beneficial affair. Birla was
> a source of limitless finance for Gandhi. In a letter to Birla on 10 January
> 1927, Gandhi wrote, "My thirst for money is simply unquenchable. I need at
> least Rs 2,00,000 — for khadi, untouchability and education. The dairy work
> makes another Rs 50,000. Then there is the Ashram expenditure. No work
> remains unfinished for want of funds, but God gives after severe trials.
> This also satisfies me. You can give as you like for whatever work you have
> faith in." As Sarojini Naidu sardonically noted, it cost a lot to keep
> Gandhi poor.
>
> IF THE local Congress office today arranges quilts when Rahul Gandhi and UK
> Foreign Secretary David Milliband decide on some poverty tourism in a Dalit
> ghetto, such window-dressing was the task of the Birlas when Mohandas Gandhi
> decided to occasionally spend time in 'bhangi' bastis. Margaret
> Bourke-White, the Life photojournalist who chronicled Gandhi, notes that
> half the residents of the ghettos were moved out, and the huts prettified
> before Gandhi's visit. Dinanath Tiang of the Birla Group rationalises the
> improvements in the Dalit colony to White thus, "We have cared for
> Gandhiji's comfort for the last 20 years." Cooked food for Gandhi would also
> be sourced by the Birlas. Gandhi believed it was "the Brahmin's duty to look
> after the sanitation of the soul, the Bhangi's that of the body of society."
> It was such reasoning that made him describe scavenging as the "most
> honourable occupation" and the bhangi "while deriving his livelihood from
> his occupation, would approach it only as a sacred duty. In other words, he
> would not dream of amassing wealth out of it." It was this patronising
> attitude and hypocrisy that made Ambedkar fume, "The special feature of
> Gandhism is to delude people into accepting their misfortunes by presenting
> them as the best of good fortunes."
>
> Since the petition calls for a token one-day boycott of telephone and
> Internet services provided by Tata, Mittal and Ambani, we need to recall
> Gandhi's call for the boycott of British products, especially the use of
> cloth made in Britain's mills. While he propagated the use of hand-spun
> cloth, he beat a retreat when this advocacy conflicted with Birla's
> interests as an owner of mills.
>
> In 1928, when Gandhi complained that people were buying mill-produced khadi
> mistaking it for homespun, Birla read this as a veiled criticism of his
> mills and riposted, "Do you not think that you are unnecessarily
> exaggerating the results of the khadi propaganda? You could find this out
> yourself if you send hawkers with mill-made as well as shuddha khadi who may
> ask some villagers to select their choice after explaining the latter
> properly about the quality as well as the price of the cloth, I have not the
> least doubt that if you made the experiment you will find that 90 per cent
> of the consumers will pick up the cheaper and more lasting of the two
> stuffs. Mill khadi is popular because people find it cheap, durable besides
> it being swadeshi make."
>
> Leah Renold, an American scholar who has examined Gandhi's relationship
> with GD Birla, says Gandhi did not wish to precipitate the issue for he was
> financially dependent on Birla, his patron, in whose palatial Delhi home
> Gandhi stayed for over 25 years. She says, "Gandhi never allowed the khadi
> issue to become an object of contention between himself and Birla. Instead
> he found a place for mills in the khadi movement." In 1930, Gandhi wrote to
> Birla, "I am convinced that the boycott will be successful only through
> khadi. This does not mean that the mills have no place in the scheme at all.
> The mills can have their deserved place by recognising the worth of khadi.
> The conception of God envelopes all Gods."
>
> The swadeshi industrialists whom Gandhi blessed would conveniently betray
> the 'nationalist' cause of the Congress when it suited them. Following the
> Quit India movement of 1942, Indian business leaders, including JRD Tata and
> GD Birla, submitted a memorandum to the Viceroy saying, "We are all
> businessmen and therefore we need hardly point out that our interest lies in
> peace, harmony, goodwill and order throughout the country."
>
> Ambedkar's indictment of Gandhism was severe. Drawing our attention to
> "Gandhian attitude to strikes, the Gandhian reverence for Caste and the
> Gandhian doctrine of Trusteeship by the rich for the benefit of the poor,"
> he characterises Gandhism as "the philosophy of the well-to-do and the
> leisure class." It is not surprising that Gandhi, whose poverty was a costly
> act sponsored by Birla, is someone the
>
> conservative classes in India look up to time and again. Bourke-White's
> investigations revealed that workers in Birla's mills had genuine grievances
> — their demand for a cost of living bonus to meet rising prices was met with
> gunfire and rifle butts. When the workers petitioned Gandhi in December
> 1947, he merely forwarded their letter to Birla. Bourke-White, on visiting
> Birla's mills, found the conditions to be appalling and wonders in her book
> Halfway to Freedom (1949) why Gandhi would not visit the mills and verify
> for himself. The mightiest of Davids was sitting in the comfort of cushy
> bolsters in the palace of a Goliath — Birla House. Thinking of which, the
> petition insults our intelligence even with the myths it evokes, forcing us
> to use the dangerous David (Israeli) versus Goliath (Palestinian) similie at
> a time when Palestine has witnessed a brazen terror attack by Israel.
>
> IN THIS SENSE, the online petition is a genuine tribute to Gandhi and his
> endorsement of gestural politics — a guiltexpiation exercise that is
> essentially Gandhian. The drafter of the petition says, "It is not an easy
> task for us to keep our cell phones and Blackberries switched off for an
> entire day on January 30, the 61st anniversary of Mahatma Gandhi's
> assassination. However, it ought to be sufficient to get the message across
> to corporate India that we will not tolerate the endorsement of fascists as
> future prime ministers."
>
> This is a post-Munnabhai tokenism, no different from SMS polls or
> candlelight vigils sponsored by television channels. Would this consumerist
> class, proud of its Blackberries and broadbands, attempt a complete boycott
> of Reliance/Tata/Mittal products? A true boycott is what the
> African-Americans led by Martin Luther King effected for over a year, from
> December 1955 to December 1956, known as the Montgomery Bus Boycott against
> segregation in buses. This boycott seriously affected the profits of not
> just the public transport system but the entire economy. In India, the
> Dalits can barely dream of a similar boycott, for they are themselves
> subjected to social and economic boycott by caste Hindus if they assert
> their humanity.
>
> Only a class that has some economic clout can effect a serious boycott.
> Would the signatories to the petition be willing to create a Montgomery-like
> crisis for our homegrown capitalists? How many would not buy a Nano since
> its low price-tag is going to be heavily over-subsidised by Modi and perhaps
> cross-subsidised by the 11 percent rate of interest that rehabilitated
> manual scavengers are forced to pay? Corporate capitalism and religious
> extremism ain't strange bedfellows. As they copulate, they produce a mutated
> class that deludes itself into believing that observing cellular silence for
> a day would be just enough sacrifice.
>
> From Tehelka Magazine, Vol 6, Issue 4, Dated Jan 31, 2009
>
>
>
> --
> Ranjit
>
> >
>

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