http://www.indianexpress.com/news/Flouting-swadeshi-policy--Baba-s-ashram-flaunts-foreign-brands/802478/

Flouting swadeshi policy, Baba’s ashram flaunts foreign brands
*ManojCG* Posted online: Sun Jun 12 2011, 02:23 hrs

*Haridwar : *“EXCEPT for aeroplanes”, Baba Ramdev uses only “100 per cent
swadeshi products”, says a booklet brought out by his trust, exhorting his
followers to copy his example.

>From toothpaste to soap, cars, readymade apparel, shoes, televisions and
mobile phones, the publication lists all the foreign brands which should be
boycotted, and the corresponding Indian products that should be used
instead.

For instance, Wrangler, Nike, Adidas and Puma should be boycotted in favour
of Park Avenue, Oxemburg, Bombay Dyeing, Ruff and Tuff, Trigger Jeans and
Patanjali Vastram; Titan, HMT, Maxima, Prestige and Ajanta should be
preferred over Rado, Rolex, Swissco and Seiko.

The list also covers pens, pencils, soft drinks, coffee, tea, cement, oil
and health products.

And yet, neither the Baba’s Patanjali Yogpeeth headquarters nor his most
devoted followers seem to have any respect for the ‘boycott’ list.

So, televisions installed in the plush apartments at the ashram are either
Sony or Samsung, both of which are in the list of foreign brands to be
boycotted.

As the yoga guru fasted through the week, his aides put up two big LCD
screens to show the proceedings live. One was a Samsung, the other Philips.

Most ACs at the ashram are made by Samsung.

Ramdev’s trusted media manager S K Tijarawala carries a Blackberry, his
shadow Swami Sampoornanand a Samsung, and Ramdev’s personal
security-in-charge Sudhir, a Blackberry and a Nokia. All brands in the
‘boycott list’. Swadeshi is the essence of Ramdev’s Bharat Swabhimaan
campaign. “Mahatma Gandhi adopted swadeshi and shook the financial system of
the British... It is time (again) to adopt swadeshi and save the nation,”
goes the campaign.

“If we use swadeshi, our money would remain with the country... Not a single
son of Mother India would sleep hungry,” says an article in Yog Sandesh, a
magazine brought out by Divya Yog Mandir Trust.

And then, there is a final point, crucial to the health of the Baba’s
business empire:

“Even in swadeshi, first prefer products of rural domestic industries over
other domestic industries... (And) even in domestic products, preference has
to be given to ashram-made products as it gives the best available
ingredients and medicines... and at minimum prices.”

-- 
Peace Is Doable

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