---------- Forwarded message ----------
From: Marx Laboratory <[email protected]>
Date: Fri, Nov 30, 2012 at 8:41 PM
Subject: Movie Review : How Ideology Seduces Us - and How We Can (Try to)
Escape It
To: Marx Laboratory <[email protected]>


  How Ideology Seduces Us - and How We Can (Try to) Escape It
*Movie Review *

[image: The Pervert's Guide to Ideology](Image: P Guide Productions)*In the
first of a series from the Copenhagen Film Festival, Yosef Brody reviews
Sophie Fiennes' new movie, which demonstrates how "the hidden universal
framework of ideology must be unmasked in order for liberating political
change to be given a chance."*

*"When we think we escape it, with our dreams, at that point we are within
ideology."*
*
- Slavoj Žižek*

Sophie Fiennes's latest film, *The Pervert's Guide to Ideology*, which
screened this week at the Copenhagen International Documentary Film
Festival (CPH:DOX), is a revelation for fans of cinema, especially
politically-minded ones. Shatteringly funny and deeply intellectual, the
Slovenian psychoanalytic philosopher Slavoj Žižek analyzes Hollywood cinema
from the inside - literally - as a method of differentiating between
scaffolds that are common to all ideologies, on the one hand, and their
specific contents, on the other. Žižek analyzes our favorite movies - our
collective dreams - in order to understand our social reality for what it
is. According to Žižek, the hidden universal framework of ideology must be
unmasked in order for liberating political change to be given a chance.

A truly unique personality, Žižek provides piercing social criticism by
examining, in what is perhaps the most effective and entertaining way
possible, the social and psychological meanings concealed within popular
culture and mundane consumer objects. His main thesis is that ideology in
its most powerful form is hidden from the view of the person who submits to
it. Once it can be clearly perceived it effectively loses its power of
social control; obversely, to believe oneself to be non-ideological is
actually equivalent to being driven primarily by ideology.

No matter which orthodoxy we may live under, Žižek explains, we usually
enjoy our ideology, and that is part of its function. Paradoxically, it
hurts to step outside of it and examine it critically; by default we tend
to resist seeing the world from any angle other than the one fed to us.

Žižek's many examples are pleasurable in themselves, whether you agree with
his analysis or not. Take Beethoven's *Ode to Joy*. Žižek sees this piece
of music, at least the first part of it, as presenting the quintessence of
an ideological frame, a structural template. He shows how this composition
has been used as an anthem by Nazi Germany, the Soviet Union, Mao's China,
South Rhodesia under colonial control, far left Peruvian guerilla forces, a
pre-unified Germany when East and West participated in the Olympics as one
nation in 1988, and the contemporary European Union. *Ode to Joy* provides
an attractive but completely empty container that is devoid of all meaning,
one that can be filled with any ideas whatsoever. The clichéd emotional
image it provides effectively works to seduce and neutralize individuals,
blinding them to their own reality.

Moving on from Beethoven we take a long, winding tour through cinema,
traveling with Žižek through uncompromising socio-psychoanalytic analyses
of *A Clockwork Orange, West Side Story, Titanic, Jaws, Cabaret, Brazil,
Full Metal Jacket, The Sound of Music, The Dark Knight*, and many others.
Watching key sequences from each, we enter the mind of Žižek, who sometimes
appears inside set reconstructions of the films he is analyzing as he is
analyzing them, a hilarious gimmick used to excellent effect (and one first
used in Fiennes' lesser *The Pervert's Guide to Cinema* from 2006). In one
of the more memorable moments, he interprets the inner monologue of the *Taxi
Driver* and its greater meaning while lying in Travis Bickle's grungy bed,
Scorsese camera angle and all. This method, skillfully used by Fiennes,
serves to underscore Žižek's main idea since, just like with *Ode to Joy*,
we're confronted with a potent and seductive framework that can reliably
accommodate various contents.

Interlaced with his often-priceless film analyses are worthy and helpful
looks at recent events, including the Breivik massacre of young leftists in
Norway, the London consumer riots, Tahrir Square, and Occupy Wall Street,
as well as examinations of the role of fear in modern society, suicidal
violence, obscenity in the military, misguided fantasies about saving
resistant women from victimhood, official lies as forms of social control,
the psychoanalytic differences between Judaism and Christianity and the
urgent need for all of us to take responsibility for our dreams. If this
seems like a lot, it is, but it also all fits together quite beautifully in
a lightening-quick 134 minutes. And if you watch through the end of the
credits you'll be rewarded with a gem of a moment, a radical reimagining of
an iconic film that effectively brings together his primary points.

Žižek starts the journey off with a brilliant analysis of a sequence I have
been using in my media course for the last several years, from early in
John Carpenter's 1988 film *They Live*. The philosopher sees the film as a
forgotten masterpiece, one that perfectly encapsulates contemporary liberal
capitalist ideology and its discontents. Through the use of special
sunglasses that allow the wearer to see hidden messages in everyday
reality, the film provides a powerful metaphor for social control in
contemporary democratic society. A bizarre, extended wrestling sequence
between the protagonist and his best friend - a scene that until now I had
dismissed as a cheesy relic of the era - describes, for Žižek, the extreme
resistance that faithful ideologues feel compelled to put up in order to
keep them blinded. Remaining ideologically submissive is much easier than
forcing oneself to critique the dominant worldview, Žižek seems to be
saying, but it's also more oppressive and more destructive. Seeing reality
clearly can be painful, and it also brings new responsibilities.

In his analysis of the German metal band Rammstein, which has elsewhere
been critiqued for its seemingly dangerous use of fascistic elements in
live performances, Žižek peels away the ideological filter in a different
way. Watch them closely, he argues, and it should become clear that
Rammstein, rather than promoting it, has actually found the key to
undermining Nazism. By clearing fascist propaganda of all its content and
presenting only the empty frame - the "gestures without precise ideological
meaning" - Rammstein is able to denude fascism, emptying it of its power as
a solution for social ills. By fighting Nazism like this in its
"pre-ideological state," music fans can enjoy the meaningless collective
gestures while the band critiques fascism from within.

"How does ideology seduce us into this edifice?" asks Žižek. It offers us
little bribes. Take for example what he calls the high point and ultimate
form of consumerism, a cup of Starbucks coffee. The posters in the cafés
tell us that while the coffee may cost slightly more, Starbucks also
donates a tiny portion of each purchase to some humanitarian cause in some
poor country. With this cup of coffee we can be a "consumerist without a
bad conscience": the bribe we are offered is that we can save the world *and
* enjoy ourselves at the same time. Because the price of guilt is already
included in the cup of coffee - and thus we are doing our ostensible duty
to the environment, or whatever it may be - we can fulfill our personal
desires completely conscience-free.

Through often brilliant psychoanalytic analysis of popular culture, Žižek
and Fiennes offer viewers a Freudian cigar while at the same time
questioning our use of those ideological sunglasses. When is a cup of
Starbucks not just a cup of Starbucks? When it's in the hands of Slavoj
Žižek.

Wednesday, 28 November 2012 00:00 By Yosef
Brody<http://truth-out.org/opinion/item/index.php?option=com_k2&view=itemlist&task=user&id=47399&Itemid=252>,
Truthout |

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